Why you need to start planning for work post-COVID-19 now

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The pandemic reveals why it’s vital for companies to review and understand what went well, what didn’t, and what they should do differently in the future. In the past months, as the realities of the COVID-19 pandemic began to sink in across the world, most organizational leaders reacted quickly. They established remote workforces, managed financial exposures, and supported the mental and emotional well-being of the workforce–all while trying to maintain the productivity of the organization. Read Full Story

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How I learned to transform grief and trauma after losing my business partner

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The founder and CEO of RestoraPet says when you take the time to look inward and reflect on your experiences and what lessons life has taught you, you will grow. At the risk of sounding morbid, I’d say that loss, death, and trauma are just as much a part of the human experience as connection, life, and healing. I’d be remiss not to credit the coronavirus pandemic for bringing loss, death, and trauma to the surface as of late. Read Full Story

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What a digital-only world means for your marketing strategy

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30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Digital-first companies who have been agile in directing investment to organic search are seeing the best results. Challenges in companies are mostly organizational. Better alignment is needed between marketers and engineers. One tip for marketers? Invest in the website. This past Friday saw the latest in our weekly series of briefings for our peer network . We were pleased to welcome (remotely) Alex Schaefer, Chief Revenue Officer at DeepCrawl. DeepCrawl is a pioneer in enterprise cloud-based web crawling technologies and Schaefer is clearly in a unique position to observe what is going on in digital marketing as the coronavirus pandemic triggers a global change in consumer habits. It was a fascinating presentation. Particularly for marketers yet to make the proper leap into organic search marketing. Here are my key takeaways. How have …

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What it means to have power—and how to reclaim it

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We all know what it looks like to use power badly. A new book shows us how it can be used well. Power is not a dirty word. Power is a fact of life. Power, according to social psychologist Deborah Gruenfeld, exists in every relationship—whether we like that idea or not—and to be effective in any role, power needs to be understood. “Power differences are everywhere,” writes Gruenfeld, the Joseph McDonald Professor and professor of organizational behavior at Stanford Graduate School of Business. “Not just at work, but at home, in our marriages, with our siblings, with our friend groups. . . . In society more broadly, power is a central organizing force.” Read Full Story

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This is the biggest mistake people make with microagressions at work

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Racist microagressions can take place even when people have good intentions or view themselves as allies. This is the biggest way people mess up and what to do instead. Over the past few months, many organizations have responded to the racial reckoning we’ve been facing by taking a hard look at their organizational practices and figuring out how to reimagine a workplace where everyone—particularly people of color—has the opportunity to grow, develop, succeed, and belong. They’ve revamped their hiring practices, created employee resource groups, and overhauled the company’s code of conduct. Read Full Story

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6 fundamental leadership lessons from a Navy captain

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To be effective, author and retired U.S. Navy captain Mark Brouker says leaders need to demonstrate these six critical behaviors. If you ask today’s leaders the secret of their success, they’ll probably credit trusted managers who motivated them along the way. One of the greatest impacts you can have on your career is a caring boss, but those same leaders aren’t always paying it forward, says retired U.S. Navy captain Mark Brouker, author of Lessons from the Navy: How to Earn Trust, Lead Teams, and Achieve Organizational Excellence . Read Full Story

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