SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

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SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions Let’s start off with the basics. In marketing, we all use terms that might be a bit confusing. Sure, you probably know what SEO is and what it means , but what about terms like CPC? Or more complicated ones like CAC, BANT, LTV, or even NPS. I’ve created marketing acronyms glossary that breaks down what each marketing acronym stands for and what it means. So, when you are reading any marketing blog or book, you’ll now know what these “unusual” acronyms and words mean. Local SEO If you want to rank for local-based terms, it’s not just about optimizing for keywords. There’s much more to local SEO and a lot of it has to do with your landing page. Here’s a template that breaks down the anatomy of an optimized local landing page. What’s cool about this template is that it breaks down the percentage of impact each element will have when it comes to your SEO. Keyword research The easiest way to find keywords is to use tools like Ubersuggest . Just type in a keyword… You’ll see a report that looks like this… Then click on “Keyword Ideas” in the left-hand navigation. But as you go through the list of thousands of thousands of keywords, how do you know which ones are valuable? Sure, in general, if a keyword has a high “volume” it means it is searched a lot, which is good. And if it has a high “CPC” it means that advertisers are willing to spend a lot to advertise on that keyword, which again is good because it typically means that the keyword drives qualified traffic that causes purchases. And if a keyword has a low SD (SEO difficulty) that’s great as well because it means the keyword is …

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Content Marketing Unlocked: Your Content Marketing Training Course

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Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes. So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked . Introducing Content Marketing Unlocked As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging. To get you started, make sure you watch …

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Ubersuggest is Now More Free

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Please read the whole post as I have a few surprises for everyone and it affects all member types. A month or so ago, I blogged about the future of Ubersuggest and how there will still be free plans along with paid ones. But as you probably noticed, the free plan wasn’t as generous as you were hoping for. And with Coronavirus growing at a rapid pace and affecting so many people and businesses, I thought I would do my part and help small businesses out. Because if I help you grow a bit more without spending money, hopefully, you won’t have to lay off any people and, ideally, you will even be able to hire a few more people. So today, I have made Ubersuggest “more free” and over the next week, it will become even more free. What does that mean? Let me break it down for you… …

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The Fastest (and Cheapest) Way to Beat Your Competition

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If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site. Or you can hire an SEO agency , but most of us can’t afford that. There must be a better way, right? Well, over the next 60 days, I am going to make life easier for you with a major upgrade to Ubersuggest . Here’s what I am thinking of doing, which would make it easier for you to outrank your competition. Competitor analysis First off, I’ve learned that many people don’t know who their competition really …

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SEMrush Review: Details, Features & Pricing

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Here is my complete review of SEMrush . In this post you’ll see: What SEMrush does well What SEMrush doesn’t do well My opinion of SEMrush’s SEO and PPC features Whether SEMrush is worth the monthly fee A whole lot more Let’s get started. Domain Analytics This is a big picture overview of a site’s overall SEO and PPC marketing efforts. And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks , PPC campaigns, engagement metrics (like bounce rate ), the site’s main competitors in Google search, and more. This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads . But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now. Organic Research This feature is simple. Yet super powerful if …

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Download the SEO's Local Search Cheat Sheet!

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Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts ...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough to get all the information needed in a single step. Maybe worse yet, giving the wrong advice to a client is embarrassing and undermines retention. Nobody’s perfect, and the best SEOs will drop a few balls here and there, but it helps build confidence …

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How to Scale Content Creation [New Step-By-Step Guide]

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In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish over 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in today’s post I’ll show you exactly how I scaled up. Step #1: Break Down Your Writing Process Into TINY Steps Step #2: Create an Organized Content Calendar Step #3: Plan Out Your Content Schedule For The Next 6-8 Months Step #4: Create Outlines For Upcoming Posts Step #5: Write Content Based on Firsthand Knowledge and Experience Step #6: Hire Writers With Actual Experience Step #7: Staff Up Your Content Team Bonus: Repurpose Content Into New Formats Step #1: Break Down Your Writing Process Into TINY Steps I used to think of “writing content ” as a single step. …

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1,083,219 People Per Month and Counting: My New Favorite SEO Strategy

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Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people… On the other hand, there are roughly 700,000 podcasts . That means there is only 1 podcast for every 10,000 people or so. Podcasting is 1,428 times less competitive than blogging. So, should you waste your time on podcasting? Well, let me ask you this… do you want a new way to get more organic traffic from Google? I’m guessing you said yes. But before I teach you how to do that, let me first break down some podcasting stats for you, in case you aren’t convinced yet. Is podcasting even worth it? From a marketing and monetization standpoint, …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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Here’s What You Should Do When Your Search Rankings Drop

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If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens . Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake. You beat yourself up for not doing it right. You’re back to square one again, and you have to start all over. Or do you? In my experience, that’s not always the case. My rankings have dropped more times than I can count. At first, I panicked. As I learned more, I found out that it’s not the end of the world if you go down a position or two. It’s obviously …

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