How To Use Google Autocomplete for SEO

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When you type in a keyword into the search box, you know how you get a list of keyword predictions? This is called Google Autocomplete. Its purpose is to save users time. In fact, according to Google, it lowers typing time by 25% . There’s no doubt that this feature makes our lives easier, especially when using Google Search on mobile devices. Google Autocomplete is often overlooked by digital marketers, so taking the time to understand it can give you an edge over your competition. What Is Google Autocomplete? Google Autocomplete is a Google Search feature that provides search term predictions. For example, if you type “what is the capital of” into the search bar, you will see something like this: As you continue typing, predictions will adjust accordingly, until you see the search term you want to use. You can then simply click on that option instead of typing …

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Google Lens Study: How Google Ranks Visual Search Results

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We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what we discovered. A Summary of Our Most Interesting Findings is As Follows: 1. 32.5% of all Google Lens results have a “matching” keyword in the page’s title tag. Therefore, keyword-optimized title tags may help a page rank in Google Lens. 2. A high proportion of Google Lens results are pulled from images high up on a page. In fact, approximately 1/3rd of all Google Lens image results appear in the top 25% of a web page. 3. 11.4% of all Google Lens result images contain alt text terms that match the keyword someone just searched for. 4. Authoritative pages and websites appear …

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Fifteen Years Is a Long Time in SEO

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Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs . I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking back over what’s changed and what hasn’t over the last 15 years I’ve been in the industry. I can’t lay claim to being one of the first generation of SEO experts, but …

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Pay Attention to These SEO Trends in 2020 and Beyond

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Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now …

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How People Use Google Search (New User Behavior Study)

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We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of the first page Lots more And now it’s time to share what we discovered. Here Are Our Some of Our Key Findings: 1. Google searchers use one of Google’s autocomplete suggestions 23% of the time. People that search for informational and local searches tended to click on an autocomplete suggestion more often than those searching with commercial queries. 2. 50% of Google users click on their result within 9 seconds of searching. And the average amount of time it takes a Google searcher to click on something is 14.6 seconds. 3. Only 9% of Google searchers make …

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Getting Smarter with SERPs - Whiteboard Friday

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Posted by rjonesx. Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here again with another exciting edition of Whiteboard Friday. Exciting might be an exaggeration, but it really is important to me because today we're going to talk about data quality. I know I harp on this a whole lot. It's just, as a data scientist, quality is really important to me. Here at Moz, we've made it a priority of the last several years, from improving the quality of our Domain Authority …

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How to be successful with Google Shopping Ads

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30-second summary: Inflow is a Denver-based digital marketing agency that specializes in creating and managing Google Shopping campaigns for their eCommerce clients Inflow’s eBook, How to Identify and Execute a Winning Google Shopping Campaign, provides an overview of how Google Shopping operates within the context of a Google Ads strategy. The eBook explains three common vendor mistakes within Google Shopping that contribute to wasted spend and poor results. Inflow also provides three proven campaign structures that are designed to mitigate waste and maximize return. Inflow’s eBook, How to Identify and Execute a Winning Google Shopping Campaign, is available for download from ClickZ. Denver-based digital marketing agency, Inflow, is a premier Google Partner that specializes in growing results specifically for eCommerce clients. Inflow recently published a comprehensive eBook, How to Identify and Execute a Winning Google Shopping Campaign , aimed at helping advertisers get the most out of their Google Shopping …

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How I Generate 18,800 Visitors from Google Without SEO or Ads

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If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way . It’s so effective that it drove 18,800 visitors to my site in the last 3 months. Just look at the screenshot above. So, what is it? Google Discover Similar to how you have feeds on Facebook, Instagram, and Twitter, did you know Google has a feed for you. It’s called Google Discover. If you mainly use Google on your laptop or desktop computer, chances are you haven’t seen it. But if you have the Google mobile app or the …

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2020 Google Search Survey: How Much Do Users Trust Their Search Results?

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Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. The search giant is investing huge sums of money and brain power into organizing the ever-increasing amounts of content on the web in a way that prioritizes accuracy and credibility. In a 30-page whitepaper published last year, Google delineates specifically how it fights against bad actors and misinformation across Google Search, News, Youtube, Ads, and other Google products. In this whitepaper, Google explains how Knowledge Panels — a common organic search feature — are part of its initiative to show “context and diversity of perspectives to form their own views.” …

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