Scientists can hack your nerves so artificial limbs feel lighter

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This mind-bending research isn’t as far-fetched as it seems. Weight is an objective measurement. If you want an object to weigh less, you need to construct it from fewer, lighter materials. It’s one of many reasons why MacBooks are made of lighter aluminum instead of more durable steel. But weight is, in part, a subjective sensation . Our expectations of how heavy something should be actually affects our perception of its weight. Read Full Story

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Behavior changes means new learnings for ecommerce retailers

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30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicates the flux in ecommerce or online shopping from the beginning of the November lockdown in the UK through to an unexpected peak as lockdown finished. Festivals and events – everything from Diwali to the launch of next-gen games – that would ordinarily propel shoppers into stores, have created short, sharp rises in online activity. The promotions normally focused on the Cyber Weekend have been extended this year across an entire month to take advantage of a rise of around 38% in traffic volumes as more people browse digitally. What this means for the uncertain year ahead is that retailers need to be agile and able to react quickly to the latest changes in rules and guidance to ensure they meet consumer demands. Competing in a digital world is tough. The pandemic makes it tougher, but the data …

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This sustainable weighted blanket is made for anxious and antsy kids

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The cult brand now has a smaller, lighter version of its weighted blanket, perfect for helping children chill out. I’m obsessed with sleep: There are few things I love more than waking up after eight hours of delicious rest or a Sunday afternoon siesta. I just wish my 4-year-old felt the same way. She has never been a fan of nap time, and she often wakes us up in the middle of the night, full of energy and ready to hang out. Read Full Story

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The fascinating history of luxury design, from hedgehog vases to Chanel bags

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A new exhibit at the Musée des Arts Décoratifs traces the history of luxury—a concept that is evolving before our very eyes. When you think of luxury products, you might imagine an Hermès bag or a Patek Phillipe watch in a glittering window on Fifth Avenue. But the human craving for scarce, beautiful objects is not a modern one—in fact, the new exhibit Luxes at the Musée des Arts Décoratifs in Paris reveals that it goes back to prehistoric times. The exhibit is an anthropological exploration of how perceptions of luxury have changed over time and perhaps more crucially, why people are so drawn to these things. In the end, luxury isn’t just about the frivolous whims of the wealthy; it’s a direct reflection of what a society values, but struggles to obtain. Read Full Story

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This is how to keep your cool during an emotionally taxing conversation

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You don’t need to let anxiety and frustration overtake your negotiation and rationale skills. At one point or another, we’ve all lost our cool at work. Perhaps you pulled an all-nighter to finish a project, only to feel distressed when it was criticized by a client. Or maybe a coworker failed to pull their weight and dumped their work on you at the last minute. These everyday workplace aggravations can make your blood boil. Read Full Story

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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How Much Do Instagram Ads Cost?

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Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? The answer depends on a few factors that include, of course, the budget you have to spend. Is Instagram advertising suitable for your business? Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. Statista reports 33 percent of U.S. Instagram users are 25 to 34 years old. This Facebook-owned platform has over 1 billion active monthly users , so it’s certainly worth your consideration. 12 Factors That Affect the Cost of Instagram Ads Ready to move past building your Instagram following and try advertising? You’ll want to understand …

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