Samsung’s Galaxy Z Flip folding phone: Your questions, my answers

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Foldable phones are still in their pricey-curiosity phase. But Samsung’s latest hints at future devices that might have mass appeal. When Samsung unveiled its Galaxy Z Flip folding phone in mid-February, it was upfront about the target audience: people who like to attract attention . And when I borrowed one from the company to try for myself, it took only 90 seconds for the Flip to live up to that aspiration. I’d just casually unfolded it for the first time in public on a busy San Francisco sidewalk when two passers-by rushed over to ask me about it. Read Full Story

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With Samsung’s Galaxy Z Fold2, phone experiences are morphing—again

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Samsung’s mobile interface chief talks about how the interface of Samsung’s newest folding-screen phone has evolved from the original. Samsung head of mobile user experience Yoojin Hong says that the new Galaxy Z Fold2 foldable , which went on sale Friday, embodies Samsung’s pursuit of richer and more personal interactions with technology–something she says the pandemic has made even more of a priority. I talked to her about how Samsung’s view of mobile user experiences has changed over the years, and about the considerations that were top of mind when the user experience team at Samsung started to think about foldable designs. Read Full Story

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Samsung’s Galaxy Z Fold2: A better (but no cheaper) folding phone

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The follow-up to last year’s Galaxy Fold has bigger screens, an improved hinge, and other new tricks. But at $1,999, it’s no closer to being a mainstream game-changer. If you think back to last year’s Samsung Galaxy Fold phone , two facts are likely to spring to mind. One was that it was the first folding-screen smartphone announced by a major manufacturer, putting a tablet-like 7.3″ display into a device you could fold in half and stick in a pocket. Read Full Story

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Samsung’s $699 Galaxy S20 FE is its answer to the iPhone 11–finally

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After releasing a bunch of phones that pull out all the stops, Samsung is announcing a new one with most (but not all) of the good stuff, at a lower price. Lately, it’s seemed like Samsung has seen its major new phones as luxury goods—and has priced them accordingly. This year’s Galaxy S line starts at $1,000 with the Galaxy S20 and goes way, way up to $1,400 with the Galaxy S20 Ultra. The Galaxy Note 20 and Galaxy Note 20 Ultra range between $1,000 and $1,450. You could also pay $1,380 for a Galaxy Z Flip or $2,000 for a Galaxy Z Fold2 . I’m not even going to mention the $3,300 Galaxy Z Fold2 Thom Browne limited edition (whoops, I just did!). Read Full Story

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Affordability and Performance Among Top Gen Z Desires From Product Innovation

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With the oldest among Gen Z about to be alive for a quarter of a century this year, many are likely to be shifting their shopping habits and their expectations about brands in a more practical direction than when they were in their teens. When it comes to product innovation, a new study from Snap… Read More » The post Affordability and Performance Among Top Gen Z Desires From Product Innovation appeared first on Marketing Charts .

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Meet the Youtuber who’s schooling developers on how blind people really use tech

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Viers is here to show the world how you use a phone when you cannot see. Kristy Viers owned an iPhone for five years before her tech-savvy boyfriend showed her a trick: Instead of thumb typing on the screen’s tiny lettered keyboard, she could flip around her phone, and type with the six dots of braille that appeared directly under her fingers. The difference was night and day. Text messages that took her minutes to compose now took seconds. Read Full Story

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/ …

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Understanding the role of voice in martech

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30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology. Google achieved a 95% accuracy rate for the English language as of March 2017. This is the same threshold for human accuracy. 82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses. Voice-enabled tools are increasingly being employed within an organization’s martech stack, to facilitate internal operations. Examples include speech-to-text transcription tools, real-time conversational analysis, and automated call listening/conversational analysis platforms. Voice technology is playing an ever-growing role in a variety of martech applications, from AI-powered transcription tools like Trint to signal-based AI tools like Cogito that …

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Still no stimulus check? You can finally call the IRS on the phone and maybe even talk to a human

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The IRS is starting to add 3,500 telephone representatives to handle questions about the Economic Impact Payment. Millions of Americans are still waiting to get their stimulus checks (otherwise known as the Economic Impact Payment). Understandably, most people are anxious to find out when theirs will finally arrive. Others, however, would just like to know if they’re even getting one. Read Full Story

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TikTok vs. Snapchat: A guide for marketers

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TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot. Worse, they might assume content from Snapchat can be repurposed on TikTok. The two platforms share similar features (and yes, similar audiences) but their value offerings are entirely different. TikTok is a video sharing app for short clips set to music while Snapchat is a photo and video messaging app centered on ‘Stories’ and other short-lived formats. Each platform offers unique ways to connect with audiences if used the right way by the right type of brand. If you’re not sure where your brand fits in – or if it even fits in at all …

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