‘Roblox’ isn’t just a gaming company. It’s also the future of education

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‘Roblox’s’ IPO was so successful in part because the company has a bright future as a teaching and learning tool. Roblox , which recently made its debut on the New York Stock Exchange, has quickly become one of the most valuable video game companies in the world. As I write this article, Roblox has effortlessly overtaken household video game names such as Take-Two (maker of Grand Theft Auto ) and Electronic Arts (EA) (maker of Battlefield and FIFA ) in terms of market cap, while only making a fraction of the incumbents’ revenues and none of their profits. Read Full Story

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

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Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content. Games as a Service acts as a continuous revenue service for developers, allowing them to break their reliance on the one-time purchase. With more games being developed every year, GaaS gives them a competitive advantage in the fight for user attention. It also allows advertisers to get exposure in some of the most popular games played in today’s market. What Is Games as a Service (GaaS)? Games as a Service refers to games that operate without initial purchasing costs and instead, make their profits …

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Elon Musk just shared a video of a monkey controlling Pong with his brain

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This is the first time that Musk has shown off brain-chip company Neuralink’s work. For the first time, Elon Musk has shared video footage of his brain-chip technology Neuralink. The implantable chip allows the brain to communicate with computers. In a video released late Thursday, a macaque monkey implanted with Neuralink’s technology appears to play a Pong-style tennis video game without using a controller of any kind. Read Full Story

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The company behind ‘Fortnite’ just made it shockingly easy to create lifelike people

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Realistic-looking humans are becoming easier and easier to make from thin air. Before it released its megahit game Fortnite , Epic was known for creating one of the most popular video game engines in the world, which serves as the backbone of countless games you love: the Unreal Engine. While Fortnite is defined by its cartoony-meme violence, the Unreal Engine has been celebrated for pushing the bounds of visual realism. Read Full Story

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This company is 3D-printing houses in North America. Next stop? The moon

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Icon’s 3D-printed homes have helped tackle the housing crisis in Central Texas and rural Mexico. The company has even bigger goals for its future. For those of us who still equate the word “printer” with a dusty inkjet contraption used to print your homework, the concept of printing a 4,000-square-foot house may be out of this universe. And soon, it might be: Icon , a maker of 3D-printed houses here on earth, wants to take that groundbreaking construction onto the moon and Mars. Read Full Story

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US Video Game Spending Grew by 27% Last Year

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Without a doubt, video games are a big business, especially at a time when the industry has a more captive audience than usual. As proof, data provided by NPD Group shows that, in 2020, total US consumer sales for the video game industry grew by more than one-quarter over 2019. In 2020, US consumers spent… Read More » The post US Video Game Spending Grew by 27% Last Year appeared first on Marketing Charts .

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Ring’s new end-to-end encryption is a big step toward better privacy

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The Amazon-owned maker of smart doorbells and other security devices is adding a much-needed feature that ensures that even it can’t spy on your video. Amazon subsidiary Ring has announced that it is beginning to roll out end-to-end encryption to many of the products in its lineup of smart home security devices. It’s a welcome move for the company, which previously has been called out for its cozy partnerships with police as well as other privacy and security concerns. And it’s a first among the big brand names in connected security cameras and related gear. Read Full Story

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The hottest new video game is . . . chess?

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Grandmaster Hikaru Nakamura has helped spark a digital renaissance in one of the world’s most famous games. As a global pandemic continues to determine a new normal, tens of thousands of viewers have been tuning in to watch people play chess on a live-streaming website called Twitch.tv . An American chess grandmaster, Hikaru Nakamura, along with a number of celebrities of the video game world, is leading a renaissance in the ancient game. Read Full Story

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