Amazon Tops 10% of US Ad Revenues

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Amazon continues its quest to take a larger piece of the US digital marketing pie away from Google and Facebook. Recent data from eMarketer shows that Amazon accounted for 10.3% of US digital ad revenues last year, reaching $15.7 billion. Estimates provided by eMarketer at the end of 2019 forecast Amazon to account for nearly… Read More » The post Amazon Tops 10% of US Ad Revenues appeared first on Marketing Charts .

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We Spent Almost 8 Hours A Day with Digital Activities Last Year

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US adults spent close to one extra hour per day with digital activities last year than they did in 2019. And, while time spent with digital activities such as watching online videos, streaming music or flipping through social media feeds is expected to continue to rise in the coming years, data from eMarketer suggests that… Read More » The post We Spent Almost 8 Hours A Day with Digital Activities Last Year appeared first on Marketing Charts .

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US Pharma & Healthcare Marketers Up Their Digital Ad Spend

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Last year healthcare advertising spend growth in the US was well above that of total global healthcare ad spend. This year could have a similar trend, with data from eMarketer showing that pharma and healthcare digital ad spend in the US is expected to grow by 14.2% to reach $9.5 billion. The growth in digital… Read More » The post US Pharma & Healthcare Marketers Up Their Digital Ad Spend appeared first on Marketing Charts .

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Digital Expected to Hit Half of All Global Ad Spend This Year

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After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad spending growth of 5.8%. The report points out that, historically,… Read More » The post Digital Expected to Hit Half of All Global Ad Spend This Year appeared first on Marketing Charts .

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