From communication and information to entertainment, the future of tech is all about audio.

After five wild years of musical experimentation, Shamir has finally found his most pure sound yet. What to expect from his just-announced new album. Nobody was supposed to hear Cataclysm , the most recent album by ethereal-voiced chameleon Shamir Bailey . Read Full Story

Creating a new revenue stream may not require new content.

For a long time, marketers have been looking for the silver bullet that drives leads and sales. That one hack that can help them sell sand at the beach. As we all know, there is no such thing as a silver bullet in marketing. However, one thing comes pretty close – subliminal messaging. What Is Subliminal Messaging? Subliminal messaging isn’t new. History suggests that Greek philosophers dabbled in it as early as the 5th century. What exactly is subliminal messaging? Subliminal messaging is a technique used to influence people without them realizing it. It employs visual or auditory stimuli to heighten a message’s persuasiveness. In short, a subliminal message is a hidden message that the brain picks up without you realizing it. While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. A couple …

eMarketer predicts businesses will spend $1 billion on podcast ads in 2021, and 54% of podcast listeners are more likely to buy a product recommendation. Before you hit record and start carving out a slice of the podcast pie for your brand, you need somewhere to record, edit, and publish your episodes. With so many podcast software options out there, it can feel a bit overwhelming deciding what is best for you. Some are only for professionals, while others skew towards beginners Some do everything, while others only record Some are free and easy to use, while others are expensive, with a steep learning curve In this post, we’ll take a look at some of the top podcast software options available to help you pick the best one to fit your needs. 10 Useful Podcast Software Tools Not all podcast software tools are created equal. Some only solve one specific …

During the Fast Company Innovation Festival, Spotify’s chief content officer and several Gen Z influencers explain why podcasting is the new frontier. Spotify has made its intentions clear: It wants to be the largest audio platform in the world—not just music, audio. Read Full Story

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs. However, the best conference call services go beyond basic phone calls. They also offer a suite of collaboration and connectivity tools that make our current situation easier to navigate… together. As the demand for remote connectivity rises, new services are popping up left and right. Plus, there are already hundreds of options to choose from, making it feel impossible to choose the right conference call services for your team. So to help make your life a bit easier, I looked at …

Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content […] The post How to Repurpose Audio and Video Content for Social Media: 5 Ways appeared first on Social Media Examiner | Social Media Marketing .

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. If you’re not sure about product videos for e-commerce, or you don’t know where to invest your money, then free video editing software is a great place to start experimenting. Is Free Video Editing Software as Effective as Paid Tools? Paid doesn’t always mean better. Free video editing software has come a long way since its inception, and the …

If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential. Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads. It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy. Why? First, video remains one of the …