Retention Now A Bigger Personalization Priority Than Acquisition

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About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the website personalization strategy for many of these companies. This is according to a recent report [download page] from Yieldify, which looks at the impact COVID-19 has had on e-commerce… Read More » The post Retention Now A Bigger Personalization Priority Than Acquisition appeared first on Marketing Charts .

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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As E-Commerce Site Traffic Grows, Don’t Make These SEO Mistakes

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Having been on the rise for some time, e-commerce has surged over the past few months as a result of the COVID-19 pandemic. With SEMRush data showing that traffic to e-commerce sites has been on the rise this year, here’s a look at some key e-commerce website mistakes that businesses, more than ever, should be… Read More » The post As E-Commerce Site Traffic Grows, Don’t Make These SEO Mistakes appeared first on Marketing Charts .

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The 5 Benefits of E-Commerce Automation

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Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going, so you don’t have time to focus on the big picture, taking your business to the next level. That’s where e-commerce automation comes in. What if things just happened, without all the legwork each time? E-commerce automation is the magic sauce to free you from the mundane. What is E-Commerce Automation? We’ve talked about automated e-commerce emails before, so you may be familiar with that option, but when it comes to e-commerce automation, the sky’s the limit. E-commerce automation is any digital or technologically-driven task triggered by an action or non-action from a customer, your …

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

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The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. The solution? Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to …

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Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using?

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With the benefits of greater revenue, higher profitability and predictability that recurring revenue programs bring, subscription-based companies rely heavily on retaining their existing customers. Indeed, 9 in 10 B2B and B2C subscription businesses put customer retention at a higher (62%) or equal (31%) level of priority than they do customer acquisition, per a report [download… Read More » The post Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using? appeared first on Marketing Charts .

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The State of Local SEO Industry Report 2020, Announced

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Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to share with coworkers and clients on: Company infrastructure Local ranking factors Tool & software usage Gaps in the marketplace High ROI strategies and tactics Get the full report! A window in time on local business marketing The data in our …

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How to Use Instagram Live for E-Commerce Sales

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Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started. Read on to see how you can get the most out of Instagram Live for e-commerce. Instagram Usage and E-commerce Stats You’ve heard about Instagram for business. Maybe you’ve even started playing around with some of their sales functions. If you’re smart, you’ve already got an Instagram business profile and perhaps even a few product tags. Is it worth all the hassle? Let’s check out the numbers. According to Hootsuite : One billion people …

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The times, they are e-changin’: How re-engagement has become more valuable during COVID-19

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30-second summary Users are spending more time on their digital platforms than ever, and ecommerce sales are up 25% as of the end of March Companies are undervaluing retargeting practices; 28% of mobile app marketers said they only used 5% of their budget for re-engagement, yet customers are three times more likely to buy if they’ve already seen an initial ad Re-engagement campaigns on Google can cost as much as 75% less than user acquisition Google Search Engine Results Page (SERP) ads Re-engagement is an excellent opportunity for ecommerce businesses to address potential returning customers to continue driving more conversions or retargeting customers who are close to buying the first time Re-engagement is tricky and must calibrated accordingly to adjust to the user’s habits and times when he/she is accessible, and be carefully adjusted to prevent presenting the same ads to customers who have already bought the product being advertised …

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The State of Local SEO Industry Report 2020, Announced

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Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to share with coworkers and clients on: Company infrastructure Local ranking factors Tool & software usage Gaps in the marketplace High ROI strategies and tactics Get the full report! A window in time on local business marketing The data in our …

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The new normal post COVID-19 will require a deep understanding of the consumer

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30-second summary: Lean on real-time data and insights to understand and engage consumers in meaningful ways. Elevate marketing and engagement strategies, acknowledging new consumer needs and shifts in behavior — increased e-commerce, social media usage and streaming TV. Deliver real value to consumers using localized approaches, messaging and incentives. The ongoing COVID-19 pandemic is rapidly changing consumers’ shopping habits, brand engagement and media consumption behaviors both now and in what will be our “new normal.” While much of life has changed due to social distancing, the temporary closure of businesses and apprehension even as restrictions are lifted, it’s important for brands and marketers to connect with customers in meaningful ways. Rather than pulling back on marketing or pausing engagement efforts, marketers have an opportunity to engage consumers in powerful ways by tailoring campaigns to new needs and priorities. During this unprecedented time, recent research from Valassis shows consumers value communication …

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