How to Retarget Video Views With LinkedIn Ads

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Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos? In this article, you’ll learn how to run video retargeting campaigns on LinkedIn. #1: Map Out Your LinkedIn Retargeting Ad Sequence Simply put, video retargeting on LinkedIn is about running ads to people who have already seen […] The post How to Retarget Video Views With LinkedIn Ads appeared first on Social Media Examiner | Social Media Marketing .

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How to Connect With Consumers on LinkedIn: 5 B2C Examples

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Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers? In this article, you’ll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers. The Case for B2C Outreach on LinkedIn Although LinkedIn has traditionally been known as a B2B network, the platform […] The post How to Connect With Consumers on LinkedIn: 5 B2C Examples appeared first on Social Media Marketing | Social Media Examiner .

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How to Use LinkedIn Ads to Reach Your Target Audience

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Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that LinkedIn is the number-one social media platform for B2B […] The post How to Use LinkedIn Ads to Reach Your Target Audience appeared first on Social Media Marketing | Social Media Examiner .

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A New Breed of B2B Decision-Makers?

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The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the table. Here’s what a recent report from LinkedIn’s The B2B Institute and GWI… Read More » The post A New Breed of B2B Decision-Makers? appeared first on Marketing Charts .

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8 Ways to Use the LinkedIn Mobile App for Business

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Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. #1: Get More Characters in Your LinkedIn Headline via the Mobile App Whenever you search for connections or view content on LinkedIn, […] The post 8 Ways to Use the LinkedIn Mobile App for Business appeared first on Social Media Examiner | Social Media Marketing .

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B2B Buyers Value These Traits in Salespeople

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The top traits that B2B buyers value in salespeople do not always align with what sales managers look for when hiring, with 42% of buyers valuing active listening but just 26% of sales managers valuing this trait. So finds a recent report [download page] from LinkedIn that explores what defines a top-performing sales team. In… Read More » The post B2B Buyers Value These Traits in Salespeople appeared first on Marketing Charts .

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How to Use LinkedIn for Competitor Research

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Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on LinkedIn There are many benefits […] The post How to Use LinkedIn for Competitor Research appeared first on Social Media Marketing | Social Media Examiner .

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How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

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Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts? In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page. How to Analyze Your LinkedIn Company Page Performance LinkedIn is an essential […] The post How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics appeared first on Social Media Marketing | Social Media Examiner .

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Leveraging the authority of LinkedIn influencers for B2B

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30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator campaigns. Consider social shares and other amplification tactics to maximize budget. Most B2B marketers immediately dismiss influencer marketing as a vacuous activity only undertaken by their B2C counterparts to sell pretty packaging through anxiety-riddled models in between a morning green tea cleanse product post and a beach sunset photo. It is far more complex and nuanced of a subject. For B2B enterprises, the decision to employ influencer marketing comes down to a few key questions: Which influencer type is ideal? What KPI is the influencer being measured against? Which channel makes the most sense for this campaign? How does an …

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