US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video

{ object.primary_image.title }}

A full 85% of Hispanics in the US listen to audio content online, with the majority (90%) using digital audio platforms or services to stream radio or music. And, with a recent report [download page] from H Code revealing that more than 4 in 10 US Hispanics spend more than 5 hours per week listening… Read More » The post US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video appeared first on Marketing Charts .

More

More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

{ object.primary_image.title }}

Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

More

Audio Streaming on Smartphones Grows in Popularity

{ object.primary_image.title }}

More Americans are regularly streaming audio on their smartphones: research from Nielsen’s Total Audience Report [download page] shows that the number of US adults streaming audio on their smartphones in Q1 2020 grew by 28% over the same quarter last year. In the first quarter of 2020, almost two-thirds (64%) of US adults streamed audio… Read More » The post Audio Streaming on Smartphones Grows in Popularity appeared first on Marketing Charts .

More

2019: The Year of A Trillion Music Streams

{ object.primary_image.title }}

2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new record high, per Nielsen’s Year-End Music Report [pdf]. On-demand streaming consumption reached 1.15 trillion… Read More » The post 2019: The Year of A Trillion Music Streams appeared first on Marketing Charts .

More

Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic

{ object.primary_image.title }}

Hispanics currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? A report [download page] from Nielsen shows that streaming media is one such place. In almost every instance, Hispanics over-index when it comes to ownership of tech… Read More » The post Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic appeared first on Marketing Charts .

More

Time Spent With Streaming Audio Increased Since COVID-19

{ object.primary_image.title }}

It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes. Indeed, per recent data from Comscore, US households have increased their average daily audio streaming by almost one hour… Read More » The post Time Spent With Streaming Audio Increased Since COVID-19 appeared first on Marketing Charts .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=418, ajax_url='/api/hit/ajax/', hits='3')