What Are the Main Benefits of Podcast Advertising?

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As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser Perceptions reveals. In an October 2020 survey of more than 200 digital audio advertisers… Read More » The post What Are the Main Benefits of Podcast Advertising? appeared first on Marketing Charts .

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US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video

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A full 85% of Hispanics in the US listen to audio content online, with the majority (90%) using digital audio platforms or services to stream radio or music. And, with a recent report [download page] from H Code revealing that more than 4 in 10 US Hispanics spend more than 5 hours per week listening… Read More » The post US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video appeared first on Marketing Charts .

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