US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video

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A full 85% of Hispanics in the US listen to audio content online, with the majority (90%) using digital audio platforms or services to stream radio or music. And, with a recent report [download page] from H Code revealing that more than 4 in 10 US Hispanics spend more than 5 hours per week listening… Read More » The post US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video appeared first on Marketing Charts .

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More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

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Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

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Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic

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Hispanics currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? A report [download page] from Nielsen shows that streaming media is one such place. In almost every instance, Hispanics over-index when it comes to ownership of tech… Read More » The post Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic appeared first on Marketing Charts .

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