Growth of the World’s Most Valuable Brands Slows – But Their Collective Value Still Hits $5 Trillion

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In its latest Top 100 Most Valuable Global Brands 2020 report, BrandZ shows that the value of the world’s most valuable brands continues to grow – albeit more slowly than in recent years. The report indicates that the value of the top 100 brands grew by 6% in the past year (compared to 7% in… Read More » The post Growth of the World’s Most Valuable Brands Slows – But Their Collective Value Still Hits $5 Trillion appeared first on Marketing Charts .

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US Out-of-Home Advertising Growth Slows in Q1 2020

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US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to figures released by the Out of Home Advertising Association of America (OAAA). The first… Read More » The post US Out-of-Home Advertising Growth Slows in Q1 2020 appeared first on Marketing Charts .

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

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Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach $324.2 billion, forecast data from WARC Data shows that investment in online advertising… Read More » The post The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year appeared first on Marketing Charts .

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Friends and Family Still the Most Trusted Sources of Brand Information

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Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive, per the report. When asked which sources they particularly trusted,… Read More » The post Friends and Family Still the Most Trusted Sources of Brand Information appeared first on Marketing Charts .

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

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30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. Did you know? A user clicks on a Facebook ad at an average of 13 times and a LinkedIn ad can help brands reach around 676 million people. Pinterest is popular for holiday season shopping and planning as people begin here before any other search engine. Dive in to discover all of the insights! Although “hand sanitizers” are still one of the top searches, people are already digitally planning their holiday season. This week, we give you a good lay of the internet land topped with a quick run-down of the what, who, and how of digital advertising. Shape of the global digital landscape As of April 2020, …

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