Consumer Engagement Challenges Threaten Marketers’ CX Efforts

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Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page] from Chief Marketer. The study, which is based on two surveys — the first… Read More » The post Consumer Engagement Challenges Threaten Marketers’ CX Efforts appeared first on Marketing Charts .

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Businesses Most Likely to Use Text For Scheduling and Customer Support

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A majority of businesses that use texting to engage with customers do so for scheduling purposes, with about half using the messaging tool for customer service and support. Companies’ preference for these and other use cases for texting generally aligns with how consumers prefer to be contacted via text, according to a report [download page]… Read More » The post Businesses Most Likely to Use Text For Scheduling and Customer Support appeared first on Marketing Charts .

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How to Analyze Site Visitor Engagement With Google Analytics Reports

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Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to see which audience segments spend more time on your website and find opportunities to adjust […] The post How to Analyze Site Visitor Engagement With Google Analytics Reports appeared first on Social Media Examiner | Social Media Marketing .

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Content Plays Various Roles in Brands’ Customer Engagement Strategies

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A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies. Of the almost 200 marketing leaders from B2B, B2C and hybrid organizations surveyed,… Read More » The post Content Plays Various Roles in Brands’ Customer Engagement Strategies appeared first on Marketing Charts .

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Larger Companies Seem to Be Getting More Out of Their MarTech

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While companies generally report good ROI from martech platforms, higher-revenue companies are getting more for their money, according to Merkle’s latest Customer Engagement report [download page]. In the survey of 400 marketers at major US and UK B2C brands, Merkle explores the priorities and considerations involved in developing the modern martech platform. When asked to… Read More » The post Larger Companies Seem to Be Getting More Out of Their MarTech appeared first on Marketing Charts .

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3 Australian CMOs explore the global marketing trends expected to dominate 2021

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The world of 2021 marketing and commercial growth will be driven by human connection and the overarching need for organisations to not only be trusted but also embraced by the customers they’re striving to engage with. That was the overarching takeaway of Deloitte’s recent 2021 Global Marketing Trends report, which was explored practically this week through the experiences of trio of leading Australian chief marketing officers from Coles, ANZ and Telstra.

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