Explainer: What's next for privacy laws?

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IAB Australia hosted a data governance and consumer privacy webinar recently. As part of this, principal of one of Australia's most respected experts in privacy law and practice, Salinger Privacy, Anna Johnston, shared her thoughts on the future of privacy for the Australian and global media and marketing industry.

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Why consumers follow and unfollow brands on social media

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30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, ensuring that their content resonates. The survey revealed that 89% of consumers will buy from a brand they follow on social media and 75% will increase spending with that same brand. Understanding why consumers follow (and unfollow) brands, what type of content they’re most (and least) interested in, and what stand-out brands are doing right can help marketers gain more followers, while driving leads, sales, and growth for their organization. Sprout Social’s 2020 consumer index survey, Edition XVI: Above & Beyond , found that 50% of consumers have increased their social media usage in the past six months. The data …

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Six in 10 Voice Control Users Say Privacy Is an Important Concern

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With Smart Speaker sales in the US expected to reach 39 million units this year, and the majority of Smart Speaker users searching for media content on their devices, content discoverability has become more important. However, one thing standing in the way of consumers using their Smart Speakers for content discovery is privacy, per a… Read More » The post Six in 10 Voice Control Users Say Privacy Is an Important Concern appeared first on Marketing Charts .

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Signal’s newest feature shows why putting privacy first is so hard

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The privacy-first messaging app recently rolled out an opt-out feature that was criticized by security experts and panned by users. Signal has become the privacy-focused consumer’s go-to messaging app . But a recent change to its back-end systems that was designed to make the app more accessible and competitive with other encrypted messaging services could be putting user data at risk. Read Full Story

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2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

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About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6 in 10 agreed that in today’s world,… Read More » The post 2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies appeared first on Marketing Charts .

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California’s Proposition 24 is an ambitious—but controversial—privacy overhaul

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California’s privacy law is getting a big update to close certain loopholes. But it’s more business-friendly than consumer advocates like. In the United States, California is leading the way toward creating personal privacy rights. Now, a new proposition that will be on the ballot November 3 hopes to both close certain loopholes in the state’s original legislation and make some concessions to businesses. If it passes, it could serve as a template for legislation for other states as they continue to build out privacy rules. Read Full Story

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This free service shows who has your data—and helps you delete it

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Mine found that its average user is in the databases of 350 businesses, with some people having data held by thousands more. Companies storing people’s personal data increasingly give consumers the ability to delete their accounts and other information. In fact, it’s often required by new privacy laws like the California Consumer Privacy Act and the European Union’s General Data Protection Regulation . Read Full Story

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Using the right data to understand consumer behavior

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30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. Data is increasingly being employed by marketers. However, with so much data available it can be difficult to separate useful insights from noisy data points. It is imperative for marketers to be thoughtful when choosing who they market to and how they drive outreach, and to be available to consumers who are in-market looking for guidance. Consumers that feel a brand is putting them first during COVID-19 are more likely to trust that brand to keep them safe, recommend that brand to family or friends and favor it over others. The more trust you can build, the more success you will have in the long run. Leveraging the right data has never been more important for marketers. COVID-19 has created a shopping environment unlike anything …

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Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

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The majority of consumers say they prefer relevant ads, even if far fewer report seeing any. Nonetheless, when it comes to engaging with ads on social media, relevance takes a backseat to issues like privacy and deceptive content, per new data from Insider Intelligence. As personal data security concerns grow, consumers are expressing this in… Read More » The post Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement appeared first on Marketing Charts .

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