REI’s new headquarters are like summer camp for grown-ups

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Complete with blueberry bogs and a campfire. In Bellevue’s Spring District, 20 minutes east of Seattle, a new type of workplace is emerging. Designers at the architecture firm NBBJ have meditated on what the ideal office of the future might look like, and have come up with this: streets in the sky, adaptable meeting spaces, and outdoorsy features like blueberry bogs and a campfire. This is the new headquarters for the outdoors company REI. Read Full Story

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Your small business is not prepared for this cyber nightmare

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Businesses with fewer than 10 employees are less likely to have ramped up their investment in cybersecurity since pandemic lockdown orders began. Businesses with fewer than 10 employees are less likely to have ramped up their investment in cybersecurity since pandemic lockdown orders began, according to a new report from the Cyber Readiness Institute . Read Full Story

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Cars have run their course in U.S. cities. Here’s what’s next

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“Cars are guests.” And they’re no longer welcome. Sticking closer to home because of COVID-19 has shown many people what cities can be like with less traffic, noise, congestion, and pollution. Roads and parking lots devoted to cars take up a lot of land . For example, in Phoenix, Los Angeles , and New York City , these spaces account for over one-third of each city’s total area. Read Full Story

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How I Drove 231,608 Visitors to My Site Using This New Channel

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Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run. But what if there was a way you could drive consistent traffic, not have to deal with algorithms, and not have to spend money on ads? There actually is. And I bet you’ve never used it before. Here’s the best part, it’s generated me more than 231,608 visitors and it automated and free. 🙂 How so? Alright, check this out. Every …

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Twitter is about to become an even bigger weapon of disinformation

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A new self-destruct feature called Fleets would give Trump and other politicians a direct line to the public without the accountability. I’ve said stupid, offensive things on Twitter—and chances are that you have, too. Cramming an insight or joke into 280 characters, especially when angry at the airport or drunk at a bar, doesn’t always hold up so well to the scrutiny of millions of eyes online. So Twitter is introducing a new feature in Brazil called Fleets . These are tweets that disappear after 24 hours with the same self-destructing ephemerality as Snapchat and Instagram Stories. They cannot be liked, commented on, or retweeted. Fleets are currently labeled a “test” in one country, but it’s conceivable they could become a global feature one day. Read Full Story

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Urban tech is a $65 billion industry. Here’s how COVID-19 could upend it

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In the wake of COVID-19, digital technology will play a crucial role in determining which cities thrive—and which ones falter. The COVID-19 crisis has upended urban life as we know it. Cities are on lockdown, and the once bustling streets of Paris, New York, London, Rome, and more now sit virtually empty. Technology has been critical to the way cities and society have coped with the crisis. Online delivery companies have been essential for getting food and supplies to residents, while their restaurant delivery counterparts have helped keep restaurants up and running during the lockdown. Urban informatics has helped track the virus and identify infection hot spots . In the not-too-distant future, as cities begin to reopen , digital technology will be needed to better test and trace the virus as well as to ready urban infrastructure, like airports, public transportation, office buildings, and businesses, to open back up safely …

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Coronavirus warnings could wreak havoc on Florida’s thriving cruise-line economy

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Florida is a nerve center for the cruise industry, generating a third of the total dollars in that sector in the U.S. As cases of the new coronavirus continue to tick up, countless industries are feeling the effects, and the cruise ship business is among the hardest hit. The growing outbreak of COVID-19 is particularly affecting the tourism economy in Florida , where the preponderance of pleasure boat companies is headquartered. Read Full Story

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We need brands to behave like activists

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Protests have once again sought to address racial discrimination and criminalization of black citizens. Companies can’t be content to offer reassurance or feel-good messages, writes a leading cultural strategist. This morning, I woke up angry. And sad. And embarrassed. Read Full Story

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