Project LightSpeed: How Facebook shrunk Messenger down by 75%

{ object.primary_image.title }}

To make its iPhone messaging app run better—especially on older phones—Facebook rewrote it from the ground up. The new version is going live now. In August 2011, Facebook introduced Messenger, an iPhone and Android app that spun off the social network’s chat feature into a stand-alone experience. Meant to compete with texting plans from wireless carriers—and made possible by Facebook’s acquisition of a messaging startup called Beluga —the app was an instant hit . And it’s been an enduring one: Messenger hit one billion monthly active users in 2016 and was the world’s most-downloaded app in 2019, according to App Annie . Read Full Story

Read Full Article on Fast Company

Signal should be protesters’ messaging app of choice thanks to new blur face tool

{ object.primary_image.title }}

The new version of Signal allows you to quickly and safely share images of protests without putting the protesters around you at risk of identification and retaliation. When it comes to privacy, there are some good messaging apps (Apple’s Messages, WhatsApp) and some bad ones (Facebook Messenger). But there’s only one truly great messaging app when it comes to privacy: Signal. Read Full Story

More

How Facebook became “the most Chinese company In Silicon Valley”

{ object.primary_image.title }}

In this excerpt from Alex Kantrowitz’s new book, “Always Day One,” he describes how Facebook’s Mark Zuckerberg responded to the threat posed by Snapchat. At around the same time Facebook was working out its News Feed issues, an upstart messaging app called Snapchat — led by the brash Stanford graduate Evan Spiegel — built a feature called Stories, which let people share photos and videos with friends that disappeared in a day. Snapchat’s users loved how Stories gave them a carefree way to post (in contrast with Facebook, where your posts would go to everyone and stick around forever) and the app’s usage exploded. Spiegel, who once spurned a $3 billion acquisition offer from Zuckerberg, was now hitting him where it hurt. In the zero-sum game of social media, where time spent on one platform is time not spent on another, Spiegel had the energy, the sharing, and was driving …

More

What Facebook users need to know about the company’s end-to-end encryption plans

{ object.primary_image.title }}

It’s definitely complicated, but here’s why Facebook is pursuing it, how it benefits you, why it’s risky, and why it matters. As Facebook seeks to integrate its four mega apps —Instagram, WhatsApp, Messenger, and Facebook itself—one of the key aspects of that effort will ultimately be adding end-to-end encryption for all of them and allowing them to interoperate. Currently, only WhatsApp has end-to-end encryption by default, and Messenger merely offers it as an opt-in option within each conversation you have. “People’s private communications should be secure,” Facebook CEO Mark Zuckerberg wrote in his March 2019 memo outlining his vision. “End-to-end encryption prevents anyone—including us—from seeing what people share on our services.” Read Full Story

More

Coronavirus hits iPhone sales harder than expected in China

{ object.primary_image.title }}

Chinese government figures say Apple sold less than 500,000 iPhones in China during February. Apple has been thinking about and preparing for the effects of the novel coronavirus on its business for months now. The company has done what it could to keep manufacturing on track, but one thing it can’t control is Chinese consumers’ appetite for new iPhones when they’re either sick from or worried about COVID-19. Read Full Story

More

How KaiOS is beating Apple and Android to the next billion cellphone users

{ object.primary_image.title }}

Its phones sell for as little as $15 but run WhatsApp, YouTube, and more. KaiOS is the most popular mobile operating system you probably haven’t heard of. Instead of designing software for full-blown smartphones, Hong Kong–based KaiOS Technologies (pronounced ky-O-S) has exceeded 150 million global users by powering what it calls the “smart feature phone.” Far more spartan than iPhones and Samsung Galaxy models, these devices—which sell for as little as $15—run must-have apps such as YouTube, Google Maps, Facebook, and Whats­App, with more available from the KaiOS app store. Read Full Story

More

Millions of BTS fans use these 2 apps to connect and shop. No tech startups needed

{ object.primary_image.title }}

Big Hit Entertainment’s thoughtful new apps were designed to bring fans closer. Seoul’s Olympic Stadium was packed during pop band BTS’s three sold-out shows last October, but some fans bypassed long merch lines by preordering items via the e-commerce app Weply, which offers exclusive band-related products. Others checked wait times for food kiosks and posted messages to BTS members through the social networking app Weverse. These services weren’t built by tech startups, but by a subsidiary of Big Hit Entertainment , the Seoul-based music management and production company that represents BTS and other artists. Launched last June, the apps are part of Big Hit’s plan to build a “one-stop service within the music industry,” says co-CEO Lenzo Yoon, akin to the transactional “super apps” popular in parts of Asia. Weply now boasts 1.8 million users from 200 countries; Weverse has 1.4 million daily users. Read Full Story

More

How To Build A Chatbot For E-commerce

{ object.primary_image.title }}

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users. Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly. Chatbots leverage artificial intelligence more than any other technology , and can help you: Identify and nurture qualified leads Provide customer service and support Interact with past customers, including providing shipping and return information Gather feedback on the customer experience Recommend related products to increase sales If you are looking for a way to build a real …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=2149, ajax_url='/api/hit/ajax/', hits='8')