Popeyes ditches its goofy branding for a buttoned-up new look

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How Popeyes’ chicken sandwich, a Twitter feud, and a global expansion led to a new brand identity. Popeyes might not have the brand recognition of Burger King or McDonald’s, but some would argue it has something even better: a killer sandwich. After starting the #ChickenSandwichWars last August with the launch of its chicken sandwich, the fast-food chain has been gaining in popularity and quietly overhauling its brand in the meantime. Read Full Story

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At the first lab-grown meat restaurant, you can eat a ‘cultured chicken’ sandwich

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Tastes like chicken . . . because it is. At a new restaurant in Tel Aviv called The Chicken , the chicken on the menu is grown from cells in a bioreactor in an adjacent pilot plant visible through a glass window. Diners don’t pay for their meals; instead, SuperMeat, the startup making the “cultured chicken” meat, is asking for feedback on its products, as it prepares for large-scale production of food that it thinks can transform the industry. Read Full Story

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This Chinese fast-food chain is swapping almost all its eggs for plant-based alternatives

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When you order an egg sandwich on a bagel from Chinese chain Dicos, you can’t choose a chicken egg. When fast-food chains add plant-based ingredients to their menus, they’re typically sold as an alternative: Burger King didn’t stop selling Whoppers when it launched the Impossible Whopper. But now if you visit Chinese chain Dicos and order a breakfast sandwich, it automatically comes with a plant-based egg. Read Full Story

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American chickens covered in chlorine have become a hot-button Brexit issue in Britain

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Spraying chicken with chlorine is a quick fix for poor hygiene standards in U.S. agriculture. But as Britain looks to a trade deal with the U.S. to replace the EU, its consumers are wary of lax standards—especially the chickens. KFC has just scrapped its “finger lickin’ good” catchphrase—and appetite for cheap American chicken isn’t much better across the pond, where U.S. fowls are ruffling feathers. As a contentious post-Brexit agricultural bill makes its way through British parliament, the country has fixated on the possibility of importing U.S. chickens, raised in such unhygienic conditions that they have to be washed in chlorine before they’re sold to consumers. Will Brits be forced to eat chlorinated U.S. chicken? It’s a question that’s dividing the nation. Read Full Story

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