Podcast Listeners Could Represent an Opportunity for the Auto Industry

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With more than 35 million Americans shopping for a new car online, of which 29% are listening to podcasts, is the auto industry facing a unique opportunity to engage customers? New data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and… Read More » The post Podcast Listeners Could Represent an Opportunity for the Auto Industry appeared first on Marketing Charts .

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Podcast Discovery 101: How to Find Podcasts Easily

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The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s great for marketers and business owners looking for new platforms to advertise on and new audiences to reach. While you won’t find any lack of podcasts, the sheer volume out there makes it time-consuming to slim down your choices and find appealing podcasts. In this guide, we explore both how to find podcasts as well as how to get your own podcast discovered. How to Find Podcasts That Interest You If you’re overwhelmed by the number of podcasts out there, it’s not surprising. How many podcasts are there exactly? The latest research shows there are over 47 million episodes available, and the number is growing. As an article on Pacific Content states , there are “Too many podcasts. Not enough time.” Keeping up with new episodes and freshly-launched podcasts are …

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Social Listening: New report uncovers missed opportunities for PR professionals

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30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of emerging metrics are growing. And so are budgets. But lack of comprehensive tools which don’t offer analytics across traditional and digital channels are an ongoing frustration (and barrier). In 2020 global public relations is an overwhelmingly digital practice, but a new report from Talkwalker has found that there are many gaps when it comes to measuring the success of PR messages online. The latest State of PR 2020 report delivered in conjunction with YouGov gives a comprehensive overview of the global public relations landscape. As the report shows, PR is certainly an exciting sector today. This is due in no …

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Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast

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Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models. These are some of the findings presented by new data from YouGov exploring the finer points of podcast consumption, including… Read More » The post Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast appeared first on Marketing Charts .

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How to Promote Your Podcast Through Paid Ads

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Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode. The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads. Here’s how to do it. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads …

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5 Points About the US Podcast Ad Market

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As the number of US adults listening to podcasts continues to grow, so too does the opportunity for advertisers to use the popular medium. According to the IAB and PwC’s latest Podcast Advertising Revenue Study [download page], 2019 saw a 48% increase in the estimated total market revenue for podcast advertising year-over-year (y-o-y), with growth… Read More » The post 5 Points About the US Podcast Ad Market appeared first on Marketing Charts .

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Heavy Podcast Listeners Take Their Favorites to Work

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The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact, data from Nielsen indicates that the total podcast audience is currently growing at a compound average growth rate… Read More » The post Heavy Podcast Listeners Take Their Favorites to Work appeared first on Marketing Charts .

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Majority of US Youth Report Listening to Podcasts At Least Monthly

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The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edition Research and Triton Digital showing that 41% of Americans (ages 12+) listened to a podcast in the… Read More » The post Majority of US Youth Report Listening to Podcasts At Least Monthly appeared first on Marketing Charts .

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How to Start a Podcast in 14 Days

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Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. But, I’ll let you in on a little secret: It isn’t that difficult to start a podcast. In fact, you can get one up and running in about two weeks. In this post, I’ll outline exactly how to do that. The order of my steps might look a little wonky to you. That’s because if you’re going to start a podcast in two weeks, actions you may typically hold off on need to occur earlier because they take longer to complete. By no means should any of these tasks be completed in a day. The day simply indicates when you should kick off each step. While this timeline is here to give you an idea of how to prioritize your work, you needn’t follow it to …

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Podcast Listeners Are More Diverse Than the General Population

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Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a report [download page] from Nielsen. Indeed, Nielsen’s data shows… Read More » The post Podcast Listeners Are More Diverse Than the General Population appeared first on Marketing Charts .

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What Are Podcast Listeners’ Favorite Genres?

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Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download page] from Nielsen. The study found that Music… Read More » The post What Are Podcast Listeners’ Favorite Genres? appeared first on Marketing Charts .

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