Podcast Listeners Are More Diverse Than the General Population

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Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a report [download page] from Nielsen. Indeed, Nielsen’s data shows… Read More » The post Podcast Listeners Are More Diverse Than the General Population appeared first on Marketing Charts .

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Heavy Podcast Listeners Take Their Favorites to Work

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The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact, data from Nielsen indicates that the total podcast audience is currently growing at a compound average growth rate… Read More » The post Heavy Podcast Listeners Take Their Favorites to Work appeared first on Marketing Charts .

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What Are Podcast Listeners’ Favorite Genres?

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Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download page] from Nielsen. The study found that Music… Read More » The post What Are Podcast Listeners’ Favorite Genres? appeared first on Marketing Charts .

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Podcast Listeners Could Represent an Opportunity for the Auto Industry

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With more than 35 million Americans shopping for a new car online, of which 29% are listening to podcasts, is the auto industry facing a unique opportunity to engage customers? New data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and… Read More » The post Podcast Listeners Could Represent an Opportunity for the Auto Industry appeared first on Marketing Charts .

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Half of Young People in the US Have Listened to a Podcast in the Past Month

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The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019. While podcast listening has increased across all age groups, more young people between the ages of 12 and 34 listen than any other age group, per… Read More » The post Half of Young People in the US Have Listened to a Podcast in the Past Month appeared first on Marketing Charts .

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Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast

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Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models. These are some of the findings presented by new data from YouGov exploring the finer points of podcast consumption, including… Read More » The post Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast appeared first on Marketing Charts .

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These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences

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Although there are some marketers that believe podcasts are overhyped, that doesn’t diminish the popularity they have with listeners. Indeed, the average unique monthly audience for the top 10 podcast publishers in the US increased by more than one-third (37%) year-over-year (y-o-y) in January 2020, per Podtrac.com’s Top Podcast Publishers ranking. NPR was the top… Read More » The post These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences appeared first on Marketing Charts .

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More Evidence Emerges That Host-Read Podcast Ads Outperform Others

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Host-read podcast ads outperform non-host-read ads on brand recall as well as other key marketing metrics, according to recent data from Nielsen. Sourced from more than 260 Nielsen surveys, the new figures explore the importance of podcast ad type. Here’s a roundup of the results as well as some key insights into podcast ads from… Read More » The post More Evidence Emerges That Host-Read Podcast Ads Outperform Others appeared first on Marketing Charts .

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New Census Figures Show Increasing Diversity in the US

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The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse. The Census Bureau estimates indicate that the Asian population has been the fastest-growing in the U.S since 2010. In… Read More » The post New Census Figures Show Increasing Diversity in the US appeared first on Marketing Charts .

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What Are The Best Marketing Podcasts in Australia?

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Over the past few years, podcasts have grown popular although they’ve been around for almost a decade. More than 30 per cent of Australians are listening to podcasts each month, and the trend is expected to grow. Many people choose podcasts over other educational materials because they’re convenient for those who prefer listening over reading. […] The post What Are The Best Marketing Podcasts in Australia? first appeared on Cemoh and is written by julie .

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What Are Black Americans Buying Online, And How Can You Reach Them?

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Since 2010, the buying power of African Americans has grown faster than that of the total US population, per a new report [download page] from Nielsen. The report revealed that the buying power of African Americans grew by 48% between 2010 and 2019 to reach $1.4 trillion, and is expected to continue growing over the… Read More » The post What Are Black Americans Buying Online, And How Can You Reach Them? appeared first on Marketing Charts .

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