Planned Parenthood let Facebook track how often I logged my period

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The health organization has since stopped letting Facebook know when I open its Spot On app. But a host of other health companies have similar data-sharing practices. Facebook knows every time I work out. It knows that I’ve considered a health savings account, bought prescription skincare, and done way too much research about psychedelics and mental health. And for a while, it also knew every time I logged my period on Planned Parenthood’s Spot On app. Read Full Story

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Ubersuggest is Now More Free

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Please read the whole post as I have a few surprises for everyone and it affects all member types. A month or so ago, I blogged about the future of Ubersuggest and how there will still be free plans along with paid ones. But as you probably noticed, the free plan wasn’t as generous as you were hoping for. And with Coronavirus growing at a rapid pace and affecting so many people and businesses, I thought I would do my part and help small businesses out. Because if I help you grow a bit more without spending money, hopefully, you won’t have to lay off any people and, ideally, you will even be able to hire a few more people. So today, I have made Ubersuggest “more free” and over the next week, it will become even more free. What does that mean? Let me break it down for you… …

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SEMrush Review: Details, Features & Pricing

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Here is my complete review of SEMrush . In this post you’ll see: What SEMrush does well What SEMrush doesn’t do well My opinion of SEMrush’s SEO and PPC features Whether SEMrush is worth the monthly fee A whole lot more Let’s get started. Domain Analytics This is a big picture overview of a site’s overall SEO and PPC marketing efforts. And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks , PPC campaigns, engagement metrics (like bounce rate ), the site’s main competitors in Google search, and more. This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads . But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now. Organic Research This feature is simple. Yet super powerful if …

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Black pregnant women face a mortality crisis—and now a pandemic. Can tech help?

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Many are turning to apps, online communities, and virtual workshops to stay connected and healthy, even when faced with a biased healthcare system. “I had a small breakdown the first time my midwife texted to let me know our next session would be virtual,” says Leslie Lissaint, who is 22 weeks pregnant. She and her husband are expecting their first child, but like many, COVID-19 has drastically shifted their plans. Read Full Story

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The New Way to Chat With Your Visitors

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Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar . They grew into a multi-million dollar business through one channel… SEO . Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them? The law of shitty click-throughs What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to. As Andrew Chen puts it, first it works and then it doesn’t . It really is …

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30 Lessons After 30 Million SEO Visitors

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As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting . What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates . I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes. So today, I wanted to share them with you so that you can learn from my mistakes… so here goes: Lesson #1: Don’t obsess over rankings, obsess over conversions I used to check my rankings every single day. Literally. On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. That’s all I cared about back in the day… …

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

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Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years …

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The Future of Ubersuggest

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* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day. I didn’t mind it because that’s life and I needed the money. At 16, I realized I was too young to get a high paying job, so I did the next best thing… I started a business. But making $5.75 an hour picking up trash wasn’t enough to market my business, though. The only solution that I could think of was SEO because if …

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Will COVID-19 allow more women to become leaders?

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This crisis has let us be more honest about the private juggling that parents do. I’m hopeful that this will reduce some of the sexist messaging so many women receive. I’ve always considered myself a planner, but during this period of social distancing, my brain is in overdrive. The next business trip, the next big work event, and my daughter’s fifth-grade graduation are all completely up in the air. I can’t allow myself to think ahead to the excitement of her starting a new school in the fall, and I can’t give my team a solid direction on what to plan for three or six months from now. We simply don’t know. Read Full Story

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How to Scale Content Creation [New Step-By-Step Guide]

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In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish over 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in today’s post I’ll show you exactly how I scaled up. Step #1: Break Down Your Writing Process Into TINY Steps Step #2: Create an Organized Content Calendar Step #3: Plan Out Your Content Schedule For The Next 6-8 Months Step #4: Create Outlines For Upcoming Posts Step #5: Write Content Based on Firsthand Knowledge and Experience Step #6: Hire Writers With Actual Experience Step #7: Staff Up Your Content Team Bonus: Repurpose Content Into New Formats Step #1: Break Down Your Writing Process Into TINY Steps I used to think of “writing content ” as a single step. …

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From now on, every company must become a digital health company

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The pandemic shows that businesses must take on a new responsibility for the health of their employees and customers. Here’s a to-do list to get you started. No matter how much time you’ve spent thinking through the future of work, it’s time to rethink the future all over again. In my scenario planning, I didn’t account for a world that would require overnight support for a remote workforce, new spaces that promote physical distancing, rotating shifts to minimize contact between people, or the provision of onsite medical testing as a result of a global pandemic. But here we are. Read Full Story

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