Pioneering activewear brand Rhone (finally!) launched a women’s collection

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These leggings are 24-karat good. For years, men have raved and gushed about Rhone’s comfy, good-looking activewear. Launched in 2014, the brand is known for creating gold-infused fabrics (GoldFusion) that are long-lasting, color-fast, odor-neutralizing, breathable, and fast-drying. Long story short, Rhone makes really good athletic wear. And now, women can test GoldFusion and Rhone’s designs for themselves. Read Full Story

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Why Long Tall Sally closing down is especially disastrous for tall women

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Long Tall Sally, the world’s top international tall women’s clothier, announced on Tuesday that it is closing. Long Tall Sally, the world’s top international tall women’s clothier, announced on Tuesday that it is closing, leaving tall women around the world in a lurch. The brand catered to women over a certain height and was also popular among many taller trans women. Some expressed their distress on Twitter today: Read Full Story

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How the pandemic’s push toward remote work could end the motherhood penalty

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Instead of putting their careers on hold to start families, women can maintain their professional momentum by exploring flexible work-from-home opportunities. In the five years after I graduated from business school, I was excited to watch my close friends and peers—many of whom were smart and ambitious women—launch companies and ascend to senior-level executive roles. Ultimately, a good number of these women dropped out of the workforce to raise children. Read Full Story

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Popeyes ditches its goofy branding for a buttoned-up new look

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How Popeyes’ chicken sandwich, a Twitter feud, and a global expansion led to a new brand identity. Popeyes might not have the brand recognition of Burger King or McDonald’s, but some would argue it has something even better: a killer sandwich. After starting the #ChickenSandwichWars last August with the launch of its chicken sandwich, the fast-food chain has been gaining in popularity and quietly overhauling its brand in the meantime. Read Full Story

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Uniqlo is making masks out of its underwear fabric

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The $20 billion brand is getting into masks in a big way. As the fashion industry has watched sales plummet due to COVID-19, many brands have pivoted to produce the hottest item of the moment. Whether it’s an ethical fast fashion brand such as Reformation or a bargain bin retailer such as Old Navy , there’s a good chance that, if you sell clothing, you now sell masks . But the Japanese label Uniqlo, which does $20 billion in revenue a year, has been relatively quiet on this front. It has donated millions of pieces of personal protective equipment in Japan, but it hasn’t made masks for consumers—until now. Read Full Story

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4 ways remote work is better for women

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Having an easier time getting your voice heard is just one of the advantages of working remotely. Women in remote work face plenty of the same issues as women in a typical office, including the very real gender pay gap that exists no matter where you work. But working remotely creates a unique set of circumstances—good, bad, and just different—that affect women’s professional experiences. Read Full Story

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How brands are creating communities and cultural moments on TikTok

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30-second summary: TikTok offers a great new opportunity for brands to engage with consumers. But realness wins. The platform boasts nearly 700m monthly active users globally. They watch 7 minutes of video per session. Brands are working with creators to promote co-creative content. Marketers need to observe and familiarize themselves with the ecosystem. They need to be authentic, patient, and to find the right creators to work with. The latest of our weekly series of briefings for our peer network on Friday was led by Sam Christie of TikTok. Christie has been at TikTok for two years and is now the West Coast lead for global business solutions at the company. His presentation was packed with insight into how TikTok has grown into a unique platform – ‘the last sunny corner of the internet,’ in his words – which gives users and brands an opportunity to connect in a meaningful …

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Our 11 favorite ethical and sustainable clothing companies that you haven’t heard of yet

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Everyone knows Everlane, Allbirds, and Rothy’s. These 11 companies will change up your wardrobe while taking care of the planet and workers. At Fast Company , we love brands that find ways to combine great design and quality with sustainability. And fortunately, in the apparel and fashion industry, there seem to be lots more of them these days. Brands such as Rothy’s , Everlane , and Girlfriend Collective are found throughout the posts of the Recommender section because they lead the field when it comes to creating good-looking, functional, sustainable apparel. But there are other, lesser-known boutique brands that are right up there with them. That’s why we wanted to create a little field guide to expand the list of sustainable brands you shop with. It’s not exhaustive, but it’s a great place to start. Good luck getting through this without putting something in a shopping cart. Read Full Story

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