Editor’s pick: We’ve been living in these Everlane leggings while working from home. Now they’re on sale

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Say hello to your new favorite WFH staples. There are silver linings to working from home—including the diversity it’s encouraging , the better air quality from decreased travel, the increased productivity companies and brands that are working remotely are experiencing, and the opportunity to just be comfortable. Not to say that being able to wear leggings while working is as important as diversity, but we’re counting all of our wins—small and large—right now. And if a new slew of really good deals on casual, comfy clothes from one of our favorite brands is something we can add to the list of positives, we’re doing it. Read Full Story

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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

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Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here with another …

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Here’s what happens to your brain when you don’t sleep

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Sleep deprivation can affect you in more ways than you think. Americans don’t get enough sleep. Even though it’s recommended for adults to log between seven and nine hours per night, most of us never meet that goal. And after a restless night—thanks to our newborn, that late cup of coffee, or work stress—we still pile into our cars or take the train to work. Being productive when our body wasn’t able to properly rest overnight is an uphill battle, and one that can have serious impacts on our productivity. But what exactly is happening to our brain the morning after an unintentional all-nighter? Here, experts explain exactly what happens when we don’t get enough sleep. (Spoiler: It’s not great.) Read Full Story

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True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

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30-second summary: Too often we self-silo because it’s hard to control and attribute the breadth of potential revenue-generating sources back to each and every activity. But if you want to survive, it’s the job. The ultimate goal for marketing, sales and your entire organization is to achieve predictable revenue growth. Now, with an AI-driven account engagement platform, we have the means to measure our effectiveness, not for attribution credit or as a goal in and of itself, but as a way to optimize our campaigns and budget to maximize predictable outcomes. It’s much easier to predict revenue from a campaign aimed at a small segment of highly targeted accounts than it is from 1,000 leads who filled out your contact us form. Look at account engagement as a critical measurement for your account based segments with respect to timing, specifically how to identify and pursue “in market” accounts. Start with …

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Why content marketing can make the difference amid the COVID-19 closures

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With events and roundtables being cancelled in all industries across the globe in the wake of COVID-19, and no indication when they may be able to start up again, content marketing is going to be vital for lead generation. However, according to a new report, only 12 per cent of marketers believe their content marketing programs target the right audiences with relevant and persuasive content.

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Trixie Mattel spills the secrets of the drag economy

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There’s a fast-growing drag economy, and Trixie Mattel has figured out exactly how it works. At the age of 31, Trixie Mattel has become one of the world’s best-known drag queens. In five years, she has gone from being a breakout star in RuPaul’s Drag Race to launching a popular web series, writing a best-selling book, creating three folk music albums, and founding a cosmetics company. Read Full Story

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Some Featured Snippets may not appear as the top organic result

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If you follow my blog, you’ll know about the latest update to Featured Snippets on Google. An update which most of us probably didn’t see coming. I found that the “Featured” aspect of a “Featured Snippet” had been drastically reduced. While the result was still boxed-in, the ranking position had been demoted. This article explores this update, assessing how far-reaching it was in search results, along with some additional context involving classification. But first, a quick TL;DR : Featured Snippets that don’t appear in the top organic position are of a specific type. They have similar features to Knowledge Panels and trigger for a very small subset of queries. Looking at data for millions of queries across various segments, I was able to find some commonalities among the new Google Featured Snippets. Here’s what I learned. How have some Featured Snippets changed? The change involves some Featured Snippets showing in …

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12 Best Landing Page Examples

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Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine. And that can be easily noticed when you click on ads you see on social media. You might like the ad itself but most times the landing page on the other side is not what you want to see. The connection between your traffic and your landing page is called an accurate message to market fit . You want your message to perfectly fit your market so you can …

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How to craft a winning SEO proposal and avoid getting a silent ‘No’

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Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership. Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results. The day of the presentation comes, and the e-commerce team gathers around, continuously nodding along with each slide. By the end of it, everyone feels excellent. Sarah is thrilled. Checking emails stopped being a chore for Sarah. She quickly scans all of them, looking for confirmation on starting the project. She …

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It’s a lot easier to get people to pay rent if you don’t demand it all at once

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It’s time for landlords to rethink rent. Sometimes it’s easier to pay in small installments than one big check: Offering tenants flexibility increased the chances of getting paid in-full during the pandemic by 45%. Times are tough for everyone right now, but especially difficult for those who struggle to pay for housing. In April, on-time rent payments slipped for landlords on a colossal scale, with only 69% of tenants being able to make their payments on time nationwide . This compares to 82% of tenants making payments on time in the same period of 2019. Read Full Story

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