People who like embarrassing or angering others find social media more addictive, study says

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Cruel and callous? You’ll love social media. Large swaths of the internet are a cesspool. Before today, this led to glum assessments about the state of humanity. But a new study out of Michigan State University and California State University at Fullerton, says not so fast: The heaviest users of social media have personalities that enjoy angering and embarrassing others . This is good news! It means that humanity, on the whole, might suck far less than people on the internet. Read Full Story

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These 14 principles could help big platforms create healthier social media

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A new study surveyed social media superusers on how their favorite platform stacks up against a set of characteristics that contribute to a thriving online space. Major internet platforms could do a lot more to create healthy social media by adopting measures to keep people safe and encourage users to see one another as human, according to new research that surveys their most dedicated users. Read Full Story

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87% of people with past or current eating disorders say their symptoms are worse during COVID

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The study participants reported feelings of being out of control, upended routines, low social support, and an increased preoccupation with food. The coronavirus pandemic has not been kind to people with tendencies toward disordered eating. A new study from Northumbria University finds that 87% of people with past or current eating disorders say that their symptoms are “worse,” and one-third say “much worse.” Read Full Story

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Warning: Your phone is an ‘adult pacifier’ that lulls you into oversharing personal information

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The reason, say researchers at the Wharton School, is that people perceive their phones as a safe zone, associated with comfort and familiarity. Want to maintain privacy and professional distance? Don’t reach for your phone. A trio of giant studies from the University of Pennsylvania shows that people disclose more personal information from smartphones than from computers. The oversharing takes place across social media, online reviews, surveys, and consumer ads. Read Full Story

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New study: Social media’s alleged anti-conservative bias is ‘disinformation’

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Republicans charge that social networks intentionally suppress their point of view. An NYU researcher says that the allegation doesn’t hold up. Many Republicans routinely complain that the big social networks systematically suppress right-wing viewpoints, but they’ve produced little real evidence of it. A new study from New York University finds that there is no evidence of it, and in fact finds the opposite—that social media has spread right-wing viewpoints to wider audiences than ever before. Read Full Story

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How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

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Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s nice to know where everybody is headed. As you’ll see a little further down, the digital ad space may be headed toward several different standards for universal identifiers, and that is creating disruption — in the adtech space, and therefore for advertisers and marketers. But first, some more disruption — this is my first time visiting your inbox as part of the committed MarTech Today team. See, disruption doesn’t have to be catastrophic. It can be minor, and potentially seamless, thanks to the martech pros who’ve welcomed me. I’m obsessed with human behavior and how it can change when people encounter new …

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Who is Generation Alpha, and Why Are They Important to Marketers?

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Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. Now, we have Generation Alpha, a demographic of tech-savvy, racially diverse, and unapologetically influential children who will start entering adulthood at the end of the 2020s. But, they’re children. They aren’t our buyers. Why should marketers care about them right now? Studies have shown children under 12 can influence parental purchases of $130 to $670 billion a year. And, it won’t be long before they are the buyers. It’s never too early to prepare. In fact, since the oldest kids in this generation are starting to hit middle school, we may even be cutting it close. Let’s take a look at the climate …

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SEO Copywriting: How to Write Content For People and Optimize For Google

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One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO …

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The Definitive Guide to Online Reputation Management

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There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter? Just a few years ago, the internet was very different. Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business …

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