People who feel like their job is depicted accurately by the media are more satisfied

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For those who believe their role is depicted accurately, 83% report being satisfied by their careers, compared to just 69% of those who say the job differed from expectations set by pop culture. When Courtney Lukitsch began her career in public relations 18 years ago, she says most people didn’t know anything about the industry. “The image [in popular culture] didn’t really exist, but it’s very popular now, and truthfully it’s a good recruiting tool,” she says. Read Full Story

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How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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She built the ‘Sephora of clean beauty.’ These are her favorite products

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Annie Jackson is on a mission to make sure Credo Beauty’s products are good for you, the planet, and the people who make them. Annie Jackson has worked in beauty for nearly 30 years. But she didn’t start thinking about what was in the products she used so religiously until the 2010s. “The consumer perception is that someone has vetted this product that’s made it all the way to the shelf for safety,” Jackson, cofounder and COO of Credo Beauty , a retail industry leader in clean beauty products. “And I was just like everybody else—I didn’t think about ingredients for most of my career. The day I figured out why there were European formulas and American formulas of products I was working with, I hauled my garbage bag into my bathroom and threw out everything.” Read Full Story

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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Why Do People Buy Smart Home Devices?

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Whether it be speakers, lighting or thermostats, home connected devices (smart home devices) are becoming more popular in American homes. And, for those US adults who already own smart home devices, one is not likely to be enough, with almost half (46%) saying they plan to purchase additional devices for their home this year, per… Read More » The post Why Do People Buy Smart Home Devices? appeared first on Marketing Charts .

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This algorithm could make it easier for over 73 million Americans to get jobs

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One in three Americans has some sort of criminal background. But even convictions for minor offenses can keep them from getting jobs if the employer isn’t using a nuanced approach to vetting. Zuleyka Strasner is one of those few business owners who saw her startup Zero Grocery grow during the COVID-19 pandemic. Strasner, Zero’s founder and CEO, says that the Bay Area-based delivery company grew by 200% week-over-week when stay-at-home orders were issued in California in mid-March. That the company aims to reduce waste from unnecessary packaging was a bonus for shoppers who didn’t want to risk exposure from reusable containers. Read Full Story

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The Biggest SEO Trend You’re Ignoring

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The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it. Sure, that is responsible for some of my growth, but it’s not responsible for it skyrocketing like it has been. So, what do you think it is? Well, I’ll give you a hint… My traffic per region Let’s look at my SEO traffic in a few different regions. Here’s my traffic in the United States over the last 12 months: Now here’s my traffic in the United Kingdom: And here are the stats for Canada: And Australia: You can see …

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How amika uses an AI platform to drive online sales and build trust

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30-second summary: amika is a Brooklyn-based hair care company that had a very popular live chat platform, but the brand didn’t have the human resources to reply instantly and offer a personalized hair care consultation to each visitor. amika wanted a chatbot solution that could provide customers with immediate and accurate product recommendations, all while fostering an intimate connection between the brand and its customers. So Automat created ace (for a conversational experience on amika’s website), the ultimate AI hair advisor, which spoke in amika’s brand voice and knew its product line and applications inside and out. Within just a few months, amika was reporting KPIs of 3x conversion, 4x average revenue per customer, and 90% satisfaction. The partnership came in at a crucial moment for amika. After COVID-19 hit, their traditional distribution channel went down and they had to prioritize DTC ecommerce. Automat directly generated 30% of additional online …

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People with COVID-19 symptoms are resorting to Facebook groups for answers

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Amid myriad problems with coronavirus testing, people with symptoms but no diagnosis are finding that online forums can provide some clarity and emotional support. Gemma Brady was volunteering as a nurse at the Bradford Royal Infirmary in Yorkshire, England, in the beginning of May when she got a moderate headache. She works in an Amber Ward, where patients are awaiting tests results for COVID-19. Later that day, her headache became severe. It wasn’t until 10 p.m. that she really began to feel something was wrong. She says she was shaking, her skin looked mottled, and her temperature spiked. A few days later, the hospital tested her for COVID-19. It came back negative. “It didn’t feel like it made sense,” she says. Read Full Story

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‘I feel devastated’: COVID-19 long-haulers fight for understanding from employers

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Those who have been struggling for months to recover from the disease face more than just medical uncertainty. Many are dealing with job loss or lack of accommodations from employers who don’t understand their prognosis. As New Jersey entered lockdown in March, Alexa was sent home from her job at a dental office. Like so many others, she rarely ventured out of the house in the following weeks, save for two grocery trips. “I was very nervous about it,” she says of the coronavirus. “Probably even a little more so because I work in the medical field.” Under normal circumstances, Alexa sang in a band by night, and while quarantined, she started sharing Facebook livestreams of herself singing. One evening, her mom mentioned she looked exhausted while singing and like she was having a hard time catching her breath. The next day, Alexa started showing symptoms of COVID-19. Read Full …

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