People Still Trust Traditional Media Ads the Most

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Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half of the US adults surveyed consider advertising on television… Read More » The post People Still Trust Traditional Media Ads the Most appeared first on Marketing Charts .

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Most Americans Are Opposed to Political Ads on Social Media

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As US elections near, the number of political ads seems to increase. And, while the ads may seem inescapable, a survey from the Pew Research Center shows that one place the majority of Americans don’t want to see political advertising is on social media. More than half (54%) of US adults surveyed say that social… Read More » The post Most Americans Are Opposed to Political Ads on Social Media appeared first on Marketing Charts .

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Friends and Family Still the Most Trusted Sources of Brand Information

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Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive, per the report. When asked which sources they particularly trusted,… Read More » The post Friends and Family Still the Most Trusted Sources of Brand Information appeared first on Marketing Charts .

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7 in 10 US Media Buyers Uncertain of Their 2021 Ad Budgets

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Since early on in the coronavirus pandemic advertisers’ ad dollars have been in flux, with a significant portion of spending being diverted away from traditional media to digital, while other budgets were being cut. For many ad buyers, 2021 still holds a lot of uncertainty, with 7 in 10 not having a lot of clarity… Read More » The post 7 in 10 US Media Buyers Uncertain of Their 2021 Ad Budgets appeared first on Marketing Charts .

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How is the US Ad Market Projected to Fare This Year?

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After a pandemic-induced contraction of 3.9% in 2020, the US advertising market is expected to rebound to 6.2% year-over-year growth this year. So says a year-end report [download page] from GroupM, which also forecasts that this year internet advertising will account for 55% of the total US media market, ahead of traditional media such as… Read More » The post How is the US Ad Market Projected to Fare This Year? appeared first on Marketing Charts .

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US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

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TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched traditional (live + time-shifted) TV (84%) on a weekly basis.… Read More » The post US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV appeared first on Marketing Charts .

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Public Trust in Advertising Practitioners’ Integrity Worsens

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Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car salespeople and members of Congress. Only one-tenth of the more than 1,000 US adults surveyed… Read More » The post Public Trust in Advertising Practitioners’ Integrity Worsens appeared first on Marketing Charts .

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Shoppers Most Often Find Out About Brand-Supported Causes Through Advertising

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The majority of US adult consumers are more likely to give their trust and loyalty to brands they see as being purpose-driven. But where do consumers learn about brand-supported causes? The latest The Checkout [download page] from The Integer Group shows that advertising is one of the main ways shoppers hear about brand-supported causes for… Read More » The post Shoppers Most Often Find Out About Brand-Supported Causes Through Advertising appeared first on Marketing Charts .

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What is Out-of-Home Advertising?

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In our digital world, it might feel like all marketing is done online. But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. While this may conjure images of NYC Times Square billboards, there are many mediums that qualify as out-of-home advertising. The best news is, these methods are highly effective. In fact, according to the Out-of-Home Advertising Association of America , 66 percent of smartphone users took action after interacting with an out-of-home advertisement. Additionally, 74 percent of those who visited a business after interacting with an out-of-home advertisement made a purchase. Those are some pretty compelling statistics that should make you think twice about adding out-of-home advertising to your campaign’s strategy playbook. Not sold? Check out the below infographic that identifies which advertising mediums consumers trust the most. …

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More Americans Say They Trust Info from TV Ads Than from Influencers

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About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sources of information do not amass the same degree of trust from consumers. The adults surveyed report that they have a… Read More » The post More Americans Say They Trust Info from TV Ads Than from Influencers appeared first on Marketing Charts .

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Linear TV Advertising Challenged in An Omnichannel World: 5 Points

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Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals that 84% of the 500 US marketing decision-makers surveyed will be dedicating the same or a… Read More » The post Linear TV Advertising Challenged in An Omnichannel World: 5 Points appeared first on Marketing Charts .

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