Pay-TV Continues to Lag Streaming Services in Value Perception

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There’s no shortage of options when it comes to subscription video-on-demand services (SVOD). And, while some Americans opt to subscribe to only pay-TV or SVOD, more than half (54%) subscribe to both. But do customers feel like they are getting value for their money? Here’s what a new study [excerpt download page] from Hub Entertainment… Read More » The post Pay-TV Continues to Lag Streaming Services in Value Perception appeared first on Marketing Charts .

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Dual Pay-TV & SVOD Subscriber Households Continue to Grow

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The gap between pay-TV and subscription video-on-demand (SVOD) services has widened. While in 2019, the proportion of households with SVOD services and pay-TV subscriptions was nearly at parity, the share of households with SVOD services only (20%) has surpassed that of pay-TV-only households (14%) in 2020. This is according to research from the Leichtman Research… Read More » The post Dual Pay-TV & SVOD Subscriber Households Continue to Grow appeared first on Marketing Charts .

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Report: The US Now Has More Video Streaming Subscriptions Than People

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Close to 8 in 10 households in the US subscribe to subscription video-on-demand (SVOD) services. And, according to data from Ampere Analysis, SVOD services are the main way 57% of US internet users watch TV and films. Figures based on Ampere Markets-Operators data, which compares the number of subscription OTT contracts in the US with… Read More » The post Report: The US Now Has More Video Streaming Subscriptions Than People appeared first on Marketing Charts .

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SVOD at About 1 in 8 Live TV Viewing Minutes

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While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD’s portion of live TV minutes tapered off towards the end of 2020, per data from Nielsen. Nielsen’s data shows that in April and May 2020, towards the… Read More » The post SVOD at About 1 in 8 Live TV Viewing Minutes appeared first on Marketing Charts .

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How Much Are Consumers Willing to Spend on SVOD Services?

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About three-quarters (74%) of US households now have at least one subscription streaming video service. As services like Netflix and Amazon Prime continue to see their subscription numbers grow, is there a limit to how much people are willing to pay for such services? Here’s what a recent survey [download page] from The Trade Desk… Read More » The post How Much Are Consumers Willing to Spend on SVOD Services? appeared first on Marketing Charts .

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AT&T is killing its cheap TV bundle for cord-cutters

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AT&T Watch TV, a $15 bundle of non-sports channels, is no longer available for new subscribers. AT&T has discontinued its Watch TV streaming service , which offered CNN and a few dozen entertainment channels for $15 per month, or for free with certain AT&T wireless plans. Existing subscribers can continue to use the service for now, but it’s no longer open to new subscribers or those who’ve previously canceled. Read Full Story

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Cord-Cutting Slows in Q3

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Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in Q3 2020 was significantly less than it was during the same period last year. That’s according to data from the Leichtman Research Group (LRG), which found that the major traditional pay-TV service providers (excluding internet-delivered services) lost… Read More » The post Cord-Cutting Slows in Q3 appeared first on Marketing Charts .

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Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand?

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It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak. According to new data [press release] from The Diffusion Group (TDG), pay-TV on-demand viewing has also been on the rise. The survey of almost 2,000 adults with broadband service in the home reveals that almost 8… Read More » The post Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand? appeared first on Marketing Charts .

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