Pay Attention to These SEO Trends in 2020 and Beyond

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Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now catching early glimpses into how artificial intelligence will dominate SEO in the coming years. The most recent step in this progression of artificial learning is, of course, the introduction of Bidirectional Transformers for Language Understanding (BERT), which Google announced at the end of October . For those who missed it, BERT is Google’s neural network-based technique for natural language processing, and it’s important because it deals with the very fundamentals of how people search. Google itself says that the algorithm represents “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” Affecting one in ten searches, BERT gives Google a better understanding of how language is used and helps it comprehend the context of individual words within searches. The important thing to know about BERT (and also RankBrain), is the fact that you cannot optimize for it. There's nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged. — Danny Sullivan (@dannysullivan) October 28, 2019 But what does this mean for SEOs? BERT is just one signal of how Google understands language, but it is one of the most important in the search engine’s arsenal. This means that now more than ever, webmasters and SEOs alike must focus their efforts on creating the most useful, natural, and highest-quality content. Quite simply, as Danny Sullivan says, “write content for users.” It’s also worth understanding how BERT …

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Search Intent and SEO: A Quick Guide

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Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency ( Brainlabs ), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is search intent? Search intent (also known as user intent) is the primary goal a user has when searching a query in a search engine. Many times, users are searching for a specific type of answer or resource as they search. Take pizza for example. Searching for a pizza recipe has a different intent …

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Making technical-SEO accessible to everyone

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30-second summary: Technical SEO ensures that Google has all the details required to make a search listing. It can tell you the length of your title tags, whether it fits your content and whether your pages are missing title tags. Technical SEO can tell you whether any of your pages have missing URLs, whether they contain any words or even the length of your URL. It can tell you whether your content matches the description, what the length is and also whether any of your pages have a missing meta description. Technical SEO can tell you whether your page can be used in additional page elements and whether the formatting is correct for this particular use. It can help you improve your chances of ranking higher on search results. It can tell you the keyword density on your pages, the search terms that you are ranking but also details such …

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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Three Steps to a Better-Performing About Page

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Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page …

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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Stock Photos are Dead: Create These Blog Images Instead

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The use of blog images in posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape. How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? The answer is original imagery. Blog Image Trends: Why Stock Photos Are Dead With more content available on the web every day, it’s more important than ever to stand out. While finding ways to put a unique spin on your blog post topics is critical, there are only so many angles on one subject. You need other types of content, such as photographs and illustrations, …

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How to Use AI SEO to Improve Your Website

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The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs) . Failure to rank may result in your business missing out on valuable search traffic. Which means far less revenue for your business. For a long time, you could get by with basic SEO strategies. But not anymore. With artificial intelligence (AI) taking over the world, you need to up your game. What does that mean for your SEO strategy? What is AI? Artificial intelligence (AI) is an umbrella term that covers several different technologies, including machine learning (ML), computer vision, natural language processing (NLP), deep learning, and other, still emerging technologies. What’s the point of AI? AI has one principal goal – to perform (often laborious and mundane) cognitive tasks better …

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Some early observations on the Google December core update

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Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out , as of December 16, 2020 and while we do not have the December core update figured out completely, we thought we would pass on some interesting observations that we have made so far. What is a core update? Google makes changes to their search algorithms on a daily basis. A few times a year, they release significant changes to their core search algorithms and systems that are much more noticeable. In Google’s own words , core updates are, “designed to ensure that overall, [Google is] delivering on [their] mission to present relevant and …

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How to Boost Your SEO by Using Schema Markup

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One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs) . My goal in this article is to show you exactly how to get started using schema markup for your website. What is Schema Markup? Schema markup is code (semantic vocabulary) that you place on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets , you’ll understand exactly what schema markup is all about. Here’s an example of a local business that has markup on its event schedule page. The SERP entry looks like this : The schema markup told the SERP to display a schedule of upcoming hotel …

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19 Advanced SEO Techniques to Double Your Search Traffic

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Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest news. With a bit of practice, you can become your own SEO expert. That’s what I did! Every day, people use Google to conduct over 3.5 billion searches . In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank on the first pages of Google’s search results, …

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