Brand Awareness is Top of Mind in Email Signature Marketing

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Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales. Email signatures can also be used to drive these objectives, per a new report [download page] from Newoldstamp. Two-thirds (66%) of the more than 750… Read More » The post Brand Awareness is Top of Mind in Email Signature Marketing appeared first on Marketing Charts .

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This is why supporting mental health is critical during the pandemic

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During Suicide Prevention Awareness Month, a CVS Health executive reminds businesses they have a significant role in saving lives. There is a pained irony in the connection between the preventative measures necessary to prevent the coronavirus, and the negative effects they can have on mental health. Physical distancing and social isolation can lead to heightened stress levels and other mental health conditions, which, when left untreated, can lead to suicide. Taking place nearly six months into the pandemic, September is Suicide Prevention Awareness Month. The timing presents an important opportunity for businesses to reassess their role in supporting mental health. Read Full Story

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What Support Do B2B Marketers Offer Sales?

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Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. But what types of content are marketers passing on to their colleagues in sales? This is what a new report [download page] from ON24,… Read More » The post What Support Do B2B Marketers Offer Sales? appeared first on Marketing Charts .

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The digital marketing landscape: Visualizing the 5 locations of today’s customer journey

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30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? The awareness phase imagines a wandering consumer, or top-level POV. Touchpoints change in the search and research areas of the landscape. Site design and UX increase in importance. Post-purchase consumers go back into the landscape. How can they advocate for the product, service, or experience? We often refer to the digital marketing industry as a landscape – an electronic place in which consumers spend their time engaging with content as well as buying goods and services. The analogy is useful. And trying to visualize it in order to understand it better makes sense. But often when this landscape is represented in a more visual way (adapted transit maps and periodic tables spring to mind) I question how practical these visualizations are. Source: Gartner My method of …

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Cult sneaker brand Hoka One One surveyed 4,000 people to create its first activewear line

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The brand’s survey finds that athleisure is still very hot. If you’re a runner, you’re probably aware of Hoka One One, the decade-old sneaker brand known for its ultra-lightweight, highly cushioned sneakers. The brand was founded in France in 2009 but now has a cult following among runners, generating $93.1 million last year. (In 2013, it was acquired by footwear conglomerate Deckers, which also owns Ugg and Teva.) Read Full Story

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How brands are creating communities and cultural moments on TikTok

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30-second summary: TikTok offers a great new opportunity for brands to engage with consumers. But realness wins. The platform boasts nearly 700m monthly active users globally. They watch 7 minutes of video per session. Brands are working with creators to promote co-creative content. Marketers need to observe and familiarize themselves with the ecosystem. They need to be authentic, patient, and to find the right creators to work with. The latest of our weekly series of briefings for our peer network on Friday was led by Sam Christie of TikTok. Christie has been at TikTok for two years and is now the West Coast lead for global business solutions at the company. His presentation was packed with insight into how TikTok has grown into a unique platform – ‘the last sunny corner of the internet,’ in his words – which gives users and brands an opportunity to connect in a meaningful …

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term benefits It’s true that content marketing is an investment, which I’ll …

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