It's a low-risk, high-reward period in real estate.

Work from the great Bauhaus artists Josef and Anni Albers informs the design of a children’s intensive care unit in London. Cue lots of yellow. In 1810, the German Romantic poet Johann Wolfgang Goethe published his definitive “Theory of Color,” in which he claimed that “We [experience] a very warm and cozy impression with yellow. Thus, in painting, too, it belongs among the luminous and active colors . . . The eye is gladdened, the heart expands, the feelings are cheered, an immediate warmth seems to waft toward us.” This text would ultimately influence the young German-born artist Josef Albers’s understanding of color and how he used it in his work; in a 1968 interview, he said he was “in the yellow period,” which would extend itself through many of his greatest-known works. Read Full Story

An experiential campaign created for Procter & Gamble in ecommerce is about bringing the physical shopping experience for relatable goods to the digital realm and a reflection of how consumers are seeking fresh engagement in new channels, the brand’s regional ecommerce chief says.

Akin to previous crises, this period of uncertainty provides a chance at reinvention. For brands, this means defining or reemphasizing your value to customers looking to be engaged. Three months into the coronavirus crisis, isolation has taken its toll. In addition to the direct impact of the virus, people are grappling with a loss of connection. With many social gatherings and events on hold for the foreseeable future, we’ve had to seek out new ways to connect—from Zoom calls and video chats to live-streamed events. Somehow, though, these virtual interactions still feel like a poor proxy for what we earn in each other’s company. Read Full Story

Seasoned marketing executives' advice to those seeking to advance their careers.

A new study in the Proceedings of the National Academy of Sciences finds that most people only see color in the dead center of their visual field. Look at your surroundings. With your eyes straight ahead, pay attention the colors in your peripheral vision. Did you know that your brain is filling in much of the color that you “see”? It is. Read Full Story

When you come out of a tough situation and realize you weren't crushed by it, you'll be stronger.

In the 'influence economy', be careful of the attention you seek.

It's time to unlearn everything you know about periods and commas.

The CEO of Reboot Representation observes that as COVID-19 makes the lives of late high school and early college students uncertain, young women of color working toward a career in tech are facing a steeper uphill battle. The spread of COVID-19—which has higher hospitalizations and death rates among communities of color—is threatening the gains we’ve made in the tech industry and an education system already grappling with inequities. Read Full Story