How to Use Amazon Audio Ads

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With over 55 million listeners , Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. Let me walk you through how it works. What Are Amazon Audio Ads? Think of Amazon audio ads like radio ads. They’re commercials between 10 and 30 seconds long, and you can use them for any marketing campaign, from promoting brand awareness to hyping up a new product . You don’t need to sell products on Amazon to use this service, either, which makes it accessible for more businesses. The ads themselves play between songs. You can’t choose your slot preference, but …

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Sales lift from AOOH averaged nearly 19% across four CPG categories

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30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. After looking at the level of spend across several stores in a short period of time, the results showed an average 18.8% sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage. The most significant lift in sales seen in the adult beverage category at 34.1%. Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store, but it can be difficult to have a clear understanding of ROI. To address this, Vibenomics, a tech-driven …

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“Dear Media,” Dara Treseder, and the future of advertising

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In this week’s episode of “Fast Break,” we talk to Carbon CMO Dara Treseder about how coronavirus is affecting advertising, and Dear Media CEO Michael Bosstick about the future of podcasting. This week’s episode of “Fast Break” looks at how COVID-19 has affected the advertising business and what’s next for Dara Treseder’s company, Carbon. We also spoke to Dear Media cofounder and CEO Michael Bosstick about how he started a podcasting network without having had any audio broadcast training. Check out the podcast below, and keep reading for an additional interview with Bosstick. Read Full Story

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Social Audio: What It Means for Marketers and Businesses

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Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier? In this article, you’ll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, and Fireside. What Is Social Audio? Social media—traditionally seen as text, emojis, and videos—has a […] The post Social Audio: What It Means for Marketers and Businesses appeared first on Social Media Examiner | Social Media Marketing .

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How to Run Pandora Music Ads

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Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform. With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality. How Do Pandora Ads Work? Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora’s three main ad types are: Pandora contents ads Pandora visual ads Pandora audio ads Pandora Music Content Ads This ad experience allows advertisers to share content with listeners in unique ways, including the option to build branded playlists and own all of the ad space on a particular station. In short, content ads are all about bringing …

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25 Marketing Books You Should Be Reading

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Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time. If you’re on the hunt for a great marketing read that will stimulate you from start to finish, check out these 25 marketing books. 1. Permission Marketing: Turning Strangers into Friends and Friends into Customers This narrative is incredibly compelling and appeals to marketers of all kinds, regardless of whether you work for an agency or a company. In these pages, you’ll find advice from Seth Godin, marketing entrepreneur and author of 19 best-selling …

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