“Dear Media,” Dara Treseder, and the future of advertising

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In this week’s episode of “Fast Break,” we talk to Carbon CMO Dara Treseder about how coronavirus is affecting advertising, and Dear Media CEO Michael Bosstick about the future of podcasting. This week’s episode of “Fast Break” looks at how COVID-19 has affected the advertising business and what’s next for Dara Treseder’s company, Carbon. We also spoke to Dear Media cofounder and CEO Michael Bosstick about how he started a podcasting network without having had any audio broadcast training. Check out the podcast below, and keep reading for an additional interview with Bosstick. Read Full Story

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Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic

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Hispanics currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? A report [download page] from Nielsen shows that streaming media is one such place. In almost every instance, Hispanics over-index when it comes to ownership of tech… Read More » The post Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic appeared first on Marketing Charts .

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How to Repurpose Audio and Video Content for Social Media: 5 Ways

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Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content […] The post How to Repurpose Audio and Video Content for Social Media: 5 Ways appeared first on Social Media Examiner | Social Media Marketing .

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3 Quick Points About Consumer Attitudes to AI

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Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent survey of more than 1,000 adult consumers by Blue Fountain Media tries to answer that question. Here… Read More » The post 3 Quick Points About Consumer Attitudes to AI appeared first on Marketing Charts .

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How Can Brands Better Reflect Consumer Values?

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While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans surveyed by GlobalWebIndex believe they are represented in the… Read More » The post How Can Brands Better Reflect Consumer Values? appeared first on Marketing Charts .

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1,083,219 People Per Month and Counting: My New Favorite SEO Strategy

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Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people… On the other hand, there are roughly 700,000 podcasts . That means there is only 1 podcast for every 10,000 people or so. Podcasting is 1,428 times less competitive than blogging. So, should you waste your time on podcasting? Well, let me ask you this… do you want a new way to get more organic traffic from Google? I’m guessing you said yes. But before I teach you how to do that, let me first break down some podcasting stats for you, in case you aren’t convinced yet. Is podcasting even worth it? From a marketing and monetization standpoint, …

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