“Dear Media,” Dara Treseder, and the future of advertising

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In this week’s episode of “Fast Break,” we talk to Carbon CMO Dara Treseder about how coronavirus is affecting advertising, and Dear Media CEO Michael Bosstick about the future of podcasting. This week’s episode of “Fast Break” looks at how COVID-19 has affected the advertising business and what’s next for Dara Treseder’s company, Carbon. We also spoke to Dear Media cofounder and CEO Michael Bosstick about how he started a podcasting network without having had any audio broadcast training. Check out the podcast below, and keep reading for an additional interview with Bosstick. Read Full Story

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Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic

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Hispanics currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? A report [download page] from Nielsen shows that streaming media is one such place. In almost every instance, Hispanics over-index when it comes to ownership of tech… Read More » The post Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic appeared first on Marketing Charts .

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How to Repurpose Audio and Video Content for Social Media: 5 Ways

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Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content […] The post How to Repurpose Audio and Video Content for Social Media: 5 Ways appeared first on Social Media Examiner | Social Media Marketing .

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How Can Brands Better Reflect Consumer Values?

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While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans surveyed by GlobalWebIndex believe they are represented in the… Read More » The post How Can Brands Better Reflect Consumer Values? appeared first on Marketing Charts .

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3 Quick Points About Consumer Attitudes to AI

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Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent survey of more than 1,000 adult consumers by Blue Fountain Media tries to answer that question. Here… Read More » The post 3 Quick Points About Consumer Attitudes to AI appeared first on Marketing Charts .

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The Trade Desk SVP helps agencies understand the changing trends in media consumption

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30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends. Snare notes that people’s media consumption habits are changing, in part due to being home more. People are consuming audio and visual content in more traditional ways, and this includes younger generations who are watching TV on connected devices. Snare emphasizes the importance of continued consumer outreach during COVID-19. Ads should not go dark, but it should also be thoughtful and appear beside good quality, trusted content. Two specific areas of growth from The Trade Desk include connected TV (CTV) and digital out of home advertising. Snare recommends marketers visit The Trade Desk’s Edge Academy and enroll for free to …

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