Paid Music Streaming Subscriptions Up Almost 25% Y-O-Y in H1 2020

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The first half of 2020 saw another rise in paid music subscriptions in the US. Recent data [pdf] released by the Recording Industry Association of America (RIAA) shows that paid streaming services gained 13.9 million subscriptions over H1 2019 to reach 72.1 million. The rate of growth in streaming music can be seen in the… Read More » The post Paid Music Streaming Subscriptions Up Almost 25% Y-O-Y in H1 2020 appeared first on Marketing Charts .

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2019: The Year of A Trillion Music Streams

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2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new record high, per Nielsen’s Year-End Music Report [pdf]. On-demand streaming consumption reached 1.15 trillion… Read More » The post 2019: The Year of A Trillion Music Streams appeared first on Marketing Charts .

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Ad Viewability Increases Across Most Formats in H1 2020

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The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%, per the most recent Integral Ad Science (IAS) media quality report [download page]. Here… Read More » The post Ad Viewability Increases Across Most Formats in H1 2020 appeared first on Marketing Charts .

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Global App Revenue and Downloads Continue to Grow

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Global consumer spend on Apple’s App Store and Google Play grew by 23.4% year-over-year (y-o-y) in H1 2020 to reach $50.1 billion, per new data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, the recent figures indicate growth across the board and highlight the potential impact of the COVID-19 pandemic on… Read More » The post Global App Revenue and Downloads Continue to Grow appeared first on Marketing Charts .

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Streaming Video Ad Quality Worsens in One Key Area

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Globally, time spent streaming – whether it be on desktop, mobile or through connected TV (CTV) – grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video advertisers. Streaming video ad quality did see some improvement in the second half of 2019, though some areas did not fare as well,… Read More » The post Streaming Video Ad Quality Worsens in One Key Area appeared first on Marketing Charts .

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences

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Although there are some marketers that believe podcasts are overhyped, that doesn’t diminish the popularity they have with listeners. Indeed, the average unique monthly audience for the top 10 podcast publishers in the US increased by more than one-third (37%) year-over-year (y-o-y) in January 2020, per Podtrac.com’s Top Podcast Publishers ranking. NPR was the top… Read More » The post These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences appeared first on Marketing Charts .

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Most Streaming Video Viewing Took Place on a TV in H1

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Nearly 8 in 10 (77%) CTV ads were live in H1 2020, compared to 30% of desktop ads, reports Freewheel in a recent study [download page] on the US video marketplace. Focused on H1 2020, the study notes key viewing behaviors, particularly since the pandemic. The study found that nearly three-quarters of premium digital video… Read More » The post Most Streaming Video Viewing Took Place on a TV in H1 appeared first on Marketing Charts .

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Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

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Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising budgets and tactics, new data [download page, sample report] from WARC now predicts… Read More » The post Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year appeared first on Marketing Charts .

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Promotional Product Sales Plunge in Q2

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After more than a decade of constant growth, North American promotional product distributors have seen their sales dive at levels they haven’t experienced in the past. Fueled by the COVID-19 pandemic, promotional product sales dropped 44.4% year-over-year (y-o-y) in Q2 2020, per new data from the Advertising Specialty Institute (ASI). The drop in sales began… Read More » The post Promotional Product Sales Plunge in Q2 appeared first on Marketing Charts .

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