Package lockers are ugly. Klarna wants to make them more beautiful

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Klara is dreaming up the locker of the future, one that is beautiful, functional, and evolves as our shopping behaviors change. Package lockers are popping up everywhere these days. Companies like Amazon, Walmart, and Rent the Runway are lining grocery stores, apartment buildings, and co-working spaces with them, offering an easy way to pick up and drop off online orders. And as e-commerce continues to grow , these structures are only going to become more ubiquitous. But unlike iconic metal mailboxes, which were carefully designed by the U.S. Post Office over several decades, little thought has gone into the design of these lockers and how they fit into our cities. Read Full Story

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14 thoughtful beauty gifts that Fast Company editors are asking for this year

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These high tech and thoughtfully designed gifts from Dyson, Glossier, and Tata Harper are our best beauty gift ideas for 2020 The beauty landscape changed a lot in 2020, as even the most adamant beauty lovers found themselves stuck at home. But even if you’re stuck in front a Zoom screen all day, it still feels nice to build an effective (if simple) hair, skin, and beauty routine. That’s why we’ve rounded up our favorite, most wanted beauty gifts for 2020—with a special eye for products that are well-designed, thoughtfully formulated, and simple to use from home. Read Full Story

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When you’re done with these skincare products, you return the empty packaging to be reused

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Ace of Air, from former Revlon CMO Stephanie Stahl and supermodel Petra Nemcova, is trying to tackle the problem of plastic waste in the beauty industry. Packaging is crucial to the beauty and personal care industry. It’s how a brand catches your eye on a drugstore shelf and keeps its products safe and sealed from contaminants. Unfortunately, a lot of that packaging is also plastic: In 2019 alone, the U.S. beauty industry produced more than 8.1 billion units of rigid plastic packaging, according to market research firm Euromonitor International, the vast majority of which is not recycled. A new beauty and wellness brand, called Ace of Air, aims to challenge this waste by operating with an entirely circular business model. After using up your Ace of Air moisturizer or serum, you can just ship the packaging back to the company to be sanitized, refilled, and used over and over again. …

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Best Time Clock Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The days of the paper punch cards and physical time clocks are fading in the rearview mirror. But time clock software isn’t just a less clunky alternative to the physical clock. It saves companies time by eliminating all the processing of individual cards. It makes managing remote workers and teams easier and more streamlined. It alleviates human error and prevents employees from attempting to game the system. And it makes running payroll a breeze since everyone’s info is all in the same place. When you’re ready to implement time clock software for your company, choosing the best one will be easy with our list of the top seven time clock software options. The Top 7 Time Clock Software Options Homebase – Best Free Software ClockInEasy – Simplest Solution TimeClockPlus …

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How to leverage AR in your digital marketing strategy

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30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales. Using AR with digital marketing strategy gives an authentic and unique perspective to the brand. Augmented reality (AR) is no more a concept limited to sci-fi movies. If you are familiar with the digital retail digital marketing of 2020 , you must have known that it has made its way to marketing long before. Marketing experts are showing interested in adopting this amazing technology in their digital marketing strategy. They have some compelling reasons for this. Do you know, 72% of online shoppers buy products they had not planned because of AR? Or that 61% of them prefer retailers that use AR? In 2020, 32% of users had already …

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How amika uses an AI platform to drive online sales and build trust

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30-second summary: amika is a Brooklyn-based hair care company that had a very popular live chat platform, but the brand didn’t have the human resources to reply instantly and offer a personalized hair care consultation to each visitor. amika wanted a chatbot solution that could provide customers with immediate and accurate product recommendations, all while fostering an intimate connection between the brand and its customers. So Automat created ace (for a conversational experience on amika’s website), the ultimate AI hair advisor, which spoke in amika’s brand voice and knew its product line and applications inside and out. Within just a few months, amika was reporting KPIs of 3x conversion, 4x average revenue per customer, and 90% satisfaction. The partnership came in at a crucial moment for amika. After COVID-19 hit, their traditional distribution channel went down and they had to prioritize DTC ecommerce. Automat directly generated 30% of additional online …

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

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Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere . That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions. The brain is designed to process information in specific ways, and it will react accordingly to certain triggers. If you can optimize your site to include those triggers, you can boost your sales. It’s not always as simple as using certain colors . Psychology, like people, is complicated. Despite the complexity of psychology, there are a few brain-based strategies you can use that will get results. How Psychology Impacts Sales Through Neuromarketing Based on studies of the brain, we know that beauty literally moves us to action . The …

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Best WordPress Themes

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. All businesses need a good website. The sites must load quickly, and they need to have a winning design. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes use different layouts to present content beautifully and boost engagement with your brand. I’ve put together a guide to the best WordPress themes available now to help get you started. The Top 7 Options For WordPress Themes: Astra — The Best WordPress Theme for Beginners Sydney — The Best WordPress Theme for Freelancers Foodie Pro — The Best WordPress Theme for Food Bloggers Jayla — The Best WordPress Theme for Online Shops Zakra — The Best WordPress Theme for SEO Tusant — The Best WordPress Theme for Podcast Creators Travel Way — …

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This new Ulta Beauty platform sells beauty products in reusable packaging

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The cosmetics industry creates an enormous amount of unrecycleable waste. Now you can send back your used containers. Anyone who likes beauty products is familiar with the mountain of packaging waste they create, from tiny jars to shampoo bottles, mascara tubes, cellophane wrappers for face masks, compacts for blush or foundation, and pump bottles that once held lotion. By one estimate, the cosmetics industry makes more than 120 billion units of packaging every year. Much of it either can’t be recycled, or isn’t. Read Full Story

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