Outdoor Voices’ new collab with St. Vincent is athleisure at its best

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Outdoor Voices’ new collab with singer St. Vincent is a reminder of the brand’s pop-culture prowess. Outdoor Voices, the athleisure brand responsible for introducing us to matte color-blocked leggings and the ultra-chill Doing Things hashtag, had a tough last week. Tyler Haney, the brand’s energetic 31-year-old founder, who served as the public face for the athleisure company, announced she was leaving Outdoor Voices after being forced out as CEO. This came amid reports that the brand was struggling to raise money even as it burned through cash. Just a few days later—as if to remind people of the struggling brand’s outsized cultural relevance—Outdoor Voices dropped the STV.OV line , created in collaboration with singer-songwriter St. Vincent. Read Full Story

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Outdoor Voices x Merrell hiking boots are a shoe collab we can get behind

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The new Moab 2 hiking boot combines Merrell’s outdoor adventure prowess with the style of Outdoor Voices. It’s the year 2020, and shoe collabs abound, from Crocs x Bad Bunny to Cole Haan’s colorful Slack-themed sneakers for people who really love enterprise software. Among this landscape of wild (and somewhat random) brand crossovers, there’s one shoe collab that we’re actually looking forward to: the Merrell + Outdoor Voices Moab 2 Mid Eco . Read Full Story

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Outdoor Voices founder Tyler Haney resigns after being forced out as CEO

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Haney, who founded the buzzy athleisure brand in 2013, is exiting amid reports that the company is “hemorrhaging” money. Outdoor Voices founder Tyler Haney is leaving her company just days after its board reportedly forced her to step down as CEO . The 31-year-old was widely considered to be the public face of the direct-to-consumer athleisure brand, which she launched in 2013. Haney combined entrepreneurial hustle with social media prowess to build Outdoor Voices into a major player in the sports apparel space, becoming a minor celebrity in her own right. Behind the scenes, however, reports indicated the startup was burning through cash at an astonishing rate—and struggling to raise more. Read Full Story

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Adapting to the new normal: Video content strategy after COVID-19

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30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

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These are our favorite sweats, leggings, and joggers for fall 2020

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Let’s face it, you’re living in sweats. Add these picks from Outdoor Voices, Lululemon, and Vuori to your rotation. It’s officially been six months of social distancing, working from home, and not really getting out much. That means it’s been six months of getting to wear your favorite leggings and sweats every day. And if you—like me—have a tendency to wear the same thing day after day then you too are due for a new favorite pair of comfy pants. Here are our 10 favorite pairs of soft, cozy, never-take-them off sweats, joggings, and leggings. Read Full Story

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The best Black Friday clothing sales at NorthFace, Outdoor Voices, Madewell, and more

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Warm winter coats, comfy WFH staples, and luxury cashmere: Our picks of the best items on sale this week at The NorthFace, Outdoor Voices, Madewell, and more. Fashion brands take Black Friday and Cyber Monday very seriously—even during a pandemic. This season’s best sales and discounts are wide-reaching, wallet-friendly, and full of stylish bargains, for you, your family, you, your friends, your kids, you again. If you were looking for permission to treat yourself—oh, it’s arrived. We broke down some of our favorite brands’ super sales for Cyber Week, with the warmest winter coats, comfy WFH staples, and luxury cashmere at price points you can’t not click. Read Full Story

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How to Choose The Right Amazon Marketing Agency

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Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. Only a few sellers make a great income on the platform. Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenues? By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Know Your Goals and Desired Outcomes A marketing agency won’t re-invent your store on Amazon. They’ll work …

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