Outdoor Voices’ new collab with St. Vincent is athleisure at its best

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Outdoor Voices’ new collab with singer St. Vincent is a reminder of the brand’s pop-culture prowess. Outdoor Voices, the athleisure brand responsible for introducing us to matte color-blocked leggings and the ultra-chill Doing Things hashtag, had a tough last week. Tyler Haney, the brand’s energetic 31-year-old founder, who served as the public face for the athleisure company, announced she was leaving Outdoor Voices after being forced out as CEO. This came amid reports that the brand was struggling to raise money even as it burned through cash. Just a few days later—as if to remind people of the struggling brand’s outsized cultural relevance—Outdoor Voices dropped the STV.OV line , created in collaboration with singer-songwriter St. Vincent. Read Full Story

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Outdoor Voices founder Tyler Haney resigns after being forced out as CEO

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Haney, who founded the buzzy athleisure brand in 2013, is exiting amid reports that the company is “hemorrhaging” money. Outdoor Voices founder Tyler Haney is leaving her company just days after its board reportedly forced her to step down as CEO . The 31-year-old was widely considered to be the public face of the direct-to-consumer athleisure brand, which she launched in 2013. Haney combined entrepreneurial hustle with social media prowess to build Outdoor Voices into a major player in the sports apparel space, becoming a minor celebrity in her own right. Behind the scenes, however, reports indicated the startup was burning through cash at an astonishing rate—and struggling to raise more. Read Full Story

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Adapting to the new normal: Video content strategy after COVID-19

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30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

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