Outdoor Voices founder Tyler Haney resigns after being forced out as CEO

{ object.primary_image.title }}

Haney, who founded the buzzy athleisure brand in 2013, is exiting amid reports that the company is “hemorrhaging” money. Outdoor Voices founder Tyler Haney is leaving her company just days after its board reportedly forced her to step down as CEO . The 31-year-old was widely considered to be the public face of the direct-to-consumer athleisure brand, which she launched in 2013. Haney combined entrepreneurial hustle with social media prowess to build Outdoor Voices into a major player in the sports apparel space, becoming a minor celebrity in her own right. Behind the scenes, however, reports indicated the startup was burning through cash at an astonishing rate—and struggling to raise more. Read Full Story

Read Full Article on Fast Company

Outdoor Voices’ new collab with St. Vincent is athleisure at its best

{ object.primary_image.title }}

Outdoor Voices’ new collab with singer St. Vincent is a reminder of the brand’s pop-culture prowess. Outdoor Voices, the athleisure brand responsible for introducing us to matte color-blocked leggings and the ultra-chill Doing Things hashtag, had a tough last week. Tyler Haney, the brand’s energetic 31-year-old founder, who served as the public face for the athleisure company, announced she was leaving Outdoor Voices after being forced out as CEO. This came amid reports that the brand was struggling to raise money even as it burned through cash. Just a few days later—as if to remind people of the struggling brand’s outsized cultural relevance—Outdoor Voices dropped the STV.OV line , created in collaboration with singer-songwriter St. Vincent. Read Full Story

More

The MozCon Virtual 2020 Initial Agenda

{ object.primary_image.title }}

Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

More

JIGGY drives 69% of revenue with marketing automation

{ object.primary_image.title }}

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead. Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling. COVID-19 caused JIGGY to sell out of product and the one-person show had to engage customers during a pandemic without an inventory. JIGGY utilizes Omnisend’s automated workflows, such as welcome series and cart abandonment workflows, to generate 69% of their total email revenue through automation. “I wanted to spread the joy and relaxation puzzles brought me while reinventing the humble jigsaw puzzle and supporting emerging female artists,” …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=765, ajax_url='/api/hit/ajax/', hits='3')