Search insights and shifting consumer behaviors and trends during COVID-19

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As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends For many of us, the thought of our daily commute is slowly fading off into the distance as we continue to stay home during the mandated shelter in place. With most cars now sitting idle in their garage or driveway, we’ll look under the hood to determine what’s driving the biggest changes in consumer search trends for the auto vertical. Since this time last year, the marketplace has seen a decline in searches for new cars by 19% and used cars by 8%. This doesn’t come …

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Marketing in Times of Uncertainty - Whiteboard Friday

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Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday. Video Transcription Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. We obviously have a global crisis. It's very …

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How companies can support their employee caregivers during the COVID-19 outbreak

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The founder of Working Daughter points out that it’s not just working parents who are challenged during this unprecedented moment in history. Workers with aging parents are under tremendous amounts of stress and employers should take notice and action. Last week, as the gravity of the coronavirus outbreak started to sink in across the country, employers both large and small started to make provisions for employees, when and where possible, to work from home . As the week progressed, schools began to announce longer and longer closures and media outlets were awash in helpful articles and segments about how to support working parents as they balance working from home with children underfoot. Read Full Story

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What Shifts in Product Demand Mean for SEO

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Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways that the COVID-19 outbreak is affecting product demand: 1. Your product is suddenly …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19

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30-second summary: AI is a leading conversational intelligence platform that leverages proprietary AI to uncover critical insights from business conversations in phone calls. They’ve been using their technology and expertise to measure the impact of COVID-19 across the business landscape. AI’s machine learning platform “listens” to calls and uses natural language processing to identify different trackers and themes, then extracts insights that make it easier to understand conversations at scale. AI has been picking up on a variety of COVID-19 topics and pain points across all clients including a difficulty managing remote teams and what critical decisions that companies must make about what’s happening in the market. The data is showing that for many verticals such as the collaboration space, sales are up about 30% versus baseline and they’re up over 70% compared to pre-COVID-19 levels. Another key data point—over 60% of all calls start with a COVID-19 reference led …

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