Alibaba is one of Fast Company’s 100 Best Workplaces for Innovators

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The largest mobile and commerce company in the world checks in at number seven on the list. There is plenty of room for small-team innovation at the largest mobile and commerce company in the world. In 2017, Tmall, the largest B2C e-commerce platform in China, launched a retail innovation division called the Tmall Innovation Center. This past year, TMIC partnered with global food brand Mondelez to create snack packs specifically for the Chinese market. The product development cycle was only 130 days—less than half the industry average. Read Full Story

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Advertising with a made-for-mobile mindset

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30-second summary: Advertisers need to review their approach to mobile advertising to not only ride the tide of ad blockers, but to provide a positive user experience that will make mobile users want to engage. Mobile users see little value in generic, sales-heavy messaging, they want mobile creative to tell an engaging brand story, mixing beneficial content with advertising to deliver an enhanced experience. At this time of global crisis, consumers are far more likely to engage with ads that tell a genuine story than with those displaying pushy and generic sales messaging. In addition to choosing made-for-mobile formats and telling a brand story, advertisers also need to ensure mobile ads reach users in the right context to engage. The number of unique mobile subscribers in APAC is expected to rise to over three billion by 2025 , when the region will account for half of all new subscribers globally. …

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The power of product + marketing

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30-second summary: Positioning your brand’s mobile app as a centerpiece to in-flight marketing campaigns is essential for maximizing application conversion, engagement, and retention metrics. Take a long, hard look at how your brand’s product and marketing teams are, or aren’t, working together. This could potentially be the gap that’s causing your brand to fall short on digital ambitions. Marketing teams are now able to deliver targeted emails that have embedded functionality in them that feels more like a web or mobile app than a standard email. This is something marketing teams need their product teams to build and support. The holy grail of marketing is sending the right message to the right user at the right time. Did you know that average time spent on mobile and desktop devices has increased every year over the past decade? This year, it reached a whopping seven hours per day on average. The …

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E-Commerce Brands Say Mobile Ads Drive the Most ROI

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One of the main formats that retail businesses plan to increase their advertising spend in this year is mobile. This is likely to be money well-spent, considering that a majority of the more than 1,000 US retail business decision-makers surveyed for a report [download page] from Feedvisor say that mobile ads drive the greatest ROI.… Read More » The post E-Commerce Brands Say Mobile Ads Drive the Most ROI appeared first on Marketing Charts .

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