Only 1 in 3 People in the US Say They’ll Be Watching Traditional TV in 5 Years

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Despite data that shows that people are watching more TV than usual during the pandemic, there has been an overall and steady decline in traditional TV viewing in the past few years. In fact, a report [download page] from AudienceProject has found that just 59% of US consumers watched traditional TV on a weekly basis… Read More » The post Only 1 in 3 People in the US Say They’ll Be Watching Traditional TV in 5 Years appeared first on Marketing Charts .

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1 in 3 Viewers Discover New TV Shows and Movies Through Social Media

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As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years. And as lockdown measures became commonplace in 2020, fewer found out about new TV shows from word-of-mouth, as revealed in a… Read More » The post 1 in 3 Viewers Discover New TV Shows and Movies Through Social Media appeared first on Marketing Charts .

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US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

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TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched traditional (live + time-shifted) TV (84%) on a weekly basis.… Read More » The post US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV appeared first on Marketing Charts .

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What Facebook Watch Means for Marketers

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It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video . Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators. How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. What Makes Facebook Watch Different From Other Streaming Services? The streaming video space is undeniably crowded, so Facebook had to find a …

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People Still Say They’re Watching More TV Than They Did Pre-Pandemic

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One consumer behavior that has come out of the pandemic and shows no sign of reverting back to “normal” just yet is the increased amount of TV people are watching. Recent data [download page] from Hub Entertainment Research from a November 2020 survey shows that the share of US consumers who say they are watching… Read More » The post People Still Say They’re Watching More TV Than They Did Pre-Pandemic appeared first on Marketing Charts .

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year

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Fewer than 1 in 5 (16% of) US B2B technology company marketing executives think they will not meet their key performance indicators (KPIs) this year. This is encouraging news after a year in which the COVID-19 pandemic caused some marketers to re-evaluate and change their original KPIs. Here’s a look at what a report [download… Read More » The post One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year appeared first on Marketing Charts .

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Close to 1 in 4 American Adults Say Their Favorite Way to Spend An Evening is Watching TV

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For most Americans, staying home with family is their favorite way to spend an evening, per results from a new Gallup survey. One-third of the more than 1,000 US adults surveyed preferred spending time at home with their families over any other evening activity. Americans also have an affinity for watching TV, with almost one-quarter… Read More » The post Close to 1 in 4 American Adults Say Their Favorite Way to Spend An Evening is Watching TV appeared first on Marketing Charts .

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Inbound Marketing Vs. Outbound Marketing

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There are two kinds of people. The first group go out of their way in search of what they need . Did you find this article after doing some research? If so, you belong in the first group. The second group waits on others to suggest what they should want. Was this content piece forced on a feed you were scrolling via some form of paid advertising? Yes? Then you belong in the second group. Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. So what does that tell you? It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. That is, those who go out of their way to find your product or service …

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