Posted by KameronJenkins With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and today we're going to be going through five common objections to SEO and how to respond. Now I know, if you're watching this and you're an SEO, you have faced some of these very objections before and probably a lot of others. This is not …

Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday. Video Transcription Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. We obviously have a global crisis. It's very …

E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Introducing E-Commerce Unlocked Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. And of course, all for …

30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar . They grew into a multi-million dollar business through one channel… SEO . Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them? The law of shitty click-throughs What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to. As Andrew Chen puts it, first it works and then it doesn’t . It really is …

30-second summary: TikTok offers a great new opportunity for brands to engage with consumers. But realness wins. The platform boasts nearly 700m monthly active users globally. They watch 7 minutes of video per session. Brands are working with creators to promote co-creative content. Marketers need to observe and familiarize themselves with the ecosystem. They need to be authentic, patient, and to find the right creators to work with. The latest of our weekly series of briefings for our peer network on Friday was led by Sam Christie of TikTok. Christie has been at TikTok for two years and is now the West Coast lead for global business solutions at the company. His presentation was packed with insight into how TikTok has grown into a unique platform – ‘the last sunny corner of the internet,’ in his words – which gives users and brands an opportunity to connect in a meaningful …

30-second summary: Positioning your brand’s mobile app as a centerpiece to in-flight marketing campaigns is essential for maximizing application conversion, engagement, and retention metrics. Take a long, hard look at how your brand’s product and marketing teams are, or aren’t, working together. This could potentially be the gap that’s causing your brand to fall short on digital ambitions. Marketing teams are now able to deliver targeted emails that have embedded functionality in them that feels more like a web or mobile app than a standard email. This is something marketing teams need their product teams to build and support. The holy grail of marketing is sending the right message to the right user at the right time. Did you know that average time spent on mobile and desktop devices has increased every year over the past decade? This year, it reached a whopping seven hours per day on average. The …

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting . What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates . I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes. So today, I wanted to share them with you so that you can learn from my mistakes… so here goes: Lesson #1: Don’t obsess over rankings, obsess over conversions I used to check my rankings every single day. Literally. On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. That’s all I cared about back in the day… …

Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting …

Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight. You may not get to 10,000 visitors from Google in 3 months as some niches are really tiny, but most of you should get there or be well on your way. Again, if you prove to me that you followed everything below and you don’t achieve the results, you can get in touch and I will personally help you with your marketing for free. Ready? Step #1: Finding the right keywords If …