Ads targeted to zip codes where vaccine uptake is low could have positive results. Facebook should give them away to public health departments. With the first vaccines administered in the U.S., the end of the COVID-19 pandemic is now in sight. The challenge over the next year will be achieving widespread vaccination across the entire population, especially among people of color who are suffering and dying from the virus at higher rates . Many experts are worried that vaccination rates for minority groups could lag behind the rest of the population. Data from the first weeks of the vaccine rollout indicate that in some states, white Americans are being vaccinated at two to three times the rate of Black Americans. Read Full Story

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, today I’m thinking about data-driven responses to COVID-19. Vaccine supply and an economic rescue plan are ramping up after a pivotal week. But how does the possibility of the pandemic’s end impact the consumer? And how do changes throughout the pandemic impact internal decisions about your team structure, like in-housing? In either case, marketers don’t have to guess. If data was crucial to marketers in “normal” times, it’s even more important now. Further down, I’ve included some numbers to expand our understanding of changes for customers. But marketing strategies begin with common goals within your organization. Consider Scott Vaughan’s breakdown of what considerations B2B …

V-safe, a program designed to monitor how well the vaccines work over time, can only be used if you have a smartphone. That makes it inaccessible to approximately one in five Americans. The digital divide can be deadly. That has been the stark lesson of the COVID-19 pandemic, which has revealed how decades of underinvestment in digital infrastructure have left millions of Americans cut off from help during COVID-19. This has prevented many from finding vaccine appointments, it has thwarted efforts to release contact-tracing apps, and now it’s undermining the safety of the vaccine. Read Full Story

Virtual healthcare has exploded during the pandemic, while traditional primary care offices have closed at an extraordinary rate. Can telehealth really replace primary care as our health system’s first line of defense? Like many other physicians, Dr. Sandra Esparza and her husband Ramon closed their 17-year old primary care practice in December. It had always been a strain to both run the business and be the practice’s lead physicians, but the pressures of the pandemic made operating their company unsustainable. After closing their practice, Ramon, who is a pediatrician, started working full-time at a local clinic in Austin. Esparza started working for Doctor on Demand. She’s now licensed in 10 states caring for a stream of patients she’s never seen before and probably won’t see again. Read Full Story

Posted by Dr-Pete I've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a path forward. How do we even begin to chart a course in 2021? What do we know? Let's start small. Within our search marketing realm, is there anything we can predict with relative certainty in 2021? Below are some of the major announcements Google has made and trends that are likely to continue. …

Several Starbucks staff will work full-time on the rollout, choosing and designing vaccination sites.

Rebuilding trust in our institutions starts with empowering individuals to control their own data. One of President Joe Biden’s executive orders aimed at curbing the pandemic asks government agencies to “assess the feasibility” of linking coronavirus vaccine certificates with other vaccination documents and producing digital versions of them. A vaccine passport, an official document that shows your vaccination status, may soon be required to work or travel. Airlines, industry groups, nonprofits, and technology companies are building a version of this idea that you can display on your mobile phone as an app or part of your digital wallet. Read Full Story

Whether driven by necessity, productivity, or comfort, the pandemic has forced many workers to get creative about where they’re working. Ravi Soin always had a dedicated office in his home in Washington state. But the vice president of IT SaaS cloud operations and facilities at Edifecs, a global health IT company, welcomed the idea of working from his couch at the start of work-from-home orders. Read Full Story

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling. The state of the world and current events bring significant, often crushing, impact to businesses large and small. While it can be really hard to focus on work and on what is happening in the SEO industry during this difficult time, we also know that your work can’t stop. Whether you’re reading this as a small business owner concerned about your traffic, or an agency with clients who are hurting financially — we’re here to support you. Today through May 31, you’ll be able …

On this week’s episode of ‘Secrets of the Most Productive People,’ we talk about the mental health struggles so many of us are facing right now—and how to bring it up with your manager. Nearly three months into living under stay-at home orders, many of us are feeling the strain of being in a constant state of anxiety and uncertainty. Millions of workers across many industries have lost their jobs and are struggling to make ends meet. Essential workers continue to put themselves at risk so the rest of us have access to groceries and healthcare. Many people are grieving the loss of loved ones from afar. And those who are fortunate enough to remain employed and work from home face their own challenges: Some people are quarantined alone and isolated from friends and family, while many working parents are juggling full-time childcare with a full-time job. Read Full Story