Not another Instagram installation: How the design industry can set a new standard for IRL experiences

{ object.primary_image.title }}

The pandemic offers an opportunity to rethink the major design events and make them more accessible and sustainable. As the Lombardy region of Italy reentered its strictest level of lockdown earlier this month, rumors swirled that Milan’s Salone del Mobile would be cancelled again. Prior to the pandemic, the fair—and the enormous Milan Design Week that surrounds it—had been the annual lynchpin event for companies in the furniture and design industry, as well as a global stage for experimentation and storytelling for brands including Airbnb, Nike, Lexus, and Louis Vuitton. Read Full Story

Read Full Article on Fast Company

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

{ object.primary_image.title }}

Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations running or managing physical, in-person B2B exhibitions,… Read More » The post Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic appeared first on Marketing Charts .

More

Weddings are canceled. What happens to the $78 billion wedding industry?

{ object.primary_image.title }}

Small businesses are the heart of the wedding industry. So what do the florists and caterers and photographers and event planners do now? As retail sales drop precipitously, designers and fashion brands have started producing masks and hand sanitizer in lieu of couture and perfume, to support their businesses and essential workers. Some bridal boutiques have taken a cue from the rest of the industry, refashioning their Chantilly lace scraps into pandemic-chic masks that evoke The Handmaid’s Tale . For $45 or less, you can don a mask dotted with pink sequins or black lace trim from Los Angeles bridal shop Katie May, which is donating utility masks to essential workers for each purchase. (“Hiding from rona or a chin breakout? No one has to know,” reads a recent Instagram post .) And some designers are still trying to court customers through social media and virtual showrooms . Read Full …

More

Exhibition Industry Sees Worse Performance in Q1 2020 Than During the 2008 Financial Crisis

{ object.primary_image.title }}

During the first quarter of 2020 and in the wake of the COVID-19 outbreak, some three-quarters (72.6%) of events originally scheduled for late March were cancelled. New data from the Centre for Exhibition Industry Research (CEIR) illustrates just how significant the impact of the pandemic has been on the exhibition industry. The cancellation of the… Read More » The post Exhibition Industry Sees Worse Performance in Q1 2020 Than During the 2008 Financial Crisis appeared first on Marketing Charts .

More

Are concerts, festivals, and live events ever coming back? Here’s what 6 experts say

{ object.primary_image.title }}

Insiders at Burning Man, Broadway, Meow Wolf, and more describe how the live events industry, hit hard by the pandemic, will emerge onto a new stage. For Fast Company’ s Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

More

The future of experiences, according to a theme park designer

{ object.primary_image.title }}

Fri Forjindam’s clients include HBO’s SXSWestworld, Paisley Park, and Comic-Con, among others. Here, she weighs how theme parks can adapt for a COVID-19 world. Fri (pronounced “Free”) Forjindam is co-owner and chief development officer for Mycotoo, a global entertainment development and production agency that creates award-winning destinations, from theme parks and live events to museums and immersive brand experiences worldwide. She spoke to Doreen Lorenzo for Designing Women , a series of interviews with brilliant women in the design industry. Read Full Story

More

The pandemic crushed coworking. The arts could bring it back

{ object.primary_image.title }}

Fotografiska and NeueHouse have merged in an effort to create high-end cultural programming in a post-pandemic world. After a year in which cultural events have been shuttered and repeatedly postponed, the business of appealing to the tastes and social cravings of the creative class has been struggling. Now, as COVID-19 case loads go down and vaccination numbers go up, two growing brands are joining forces to awaken the slumbering industry. Read Full Story

More

Salone del Mobile, the world’s largest design fair, is postponed due to coronavirus

{ object.primary_image.title }}

The new trends are taking a backseat to global health concerns. As coronavirus spread through China, it halted production on all sorts of goods, as employees fell sick or under quarantine. Now that it’s found its way into Italy, coronavirus is impacting the world of design: Salone del Mobile in Milan is being delayed to June 16-21 from its original start date in April. The new dates are in big, bold lettering on the event’s website . Read Full Story

More

Remembering some of the designers, architects, and creative thinkers who died in 2020

{ object.primary_image.title }}

It’s been a devastating year. These are just a few of the brilliant minds we lost. The coronavirus pandemic has taken nearly 2 million lives around the world. Like every other industry, the design world has suffered some incalculable losses. Here, we remember just a few of the designers and creatives who have passed away this year due to COVID-19 complications. Read Full Story

More

Black-centered design is the future of business

{ object.primary_image.title }}

Designers can dismantle the New Jim Code. Here’s how. The disproportionate impact of the COVID-19 pandemic on Blacks and the continued violence against Black lives as elucidated in protests responding to the death of George Floyd have thrown light on pervasive systemic racism against Black people in the United States. That extends to the technology industry. Anti-Black racism in technological design abounds, and it cannot go unnoticed and unchallenged. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18169, ajax_url='/api/hit/ajax/', hits='4')