Not another Instagram installation: How the design industry can set a new standard for IRL experiences

The pandemic offers an opportunity to rethink the major design events and make them more accessible and sustainable. As the Lombardy region of Italy reentered its strictest level of lockdown earlier this month, rumors swirled that Milan’s Salone del Mobile would be cancelled again. Prior to the pandemic, the fair—and the enormous Milan Design Week that surrounds it—had been the annual lynchpin event for companies in the furniture and design industry, as well as a global stage for experimentation and storytelling for brands including Airbnb, Nike, Lexus, and Louis Vuitton. Read Full Story
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