As Streaming Grows, Smart TV Viewing Surges

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The third quarter of 2020 has seen the overall time spent streaming accelerate, jumping a full 57% over the same quarter last year, with growth in North America only slightly under the global average, at 51%. This is per Conviva’s latest state of streaming report [download page]. Amidst this growth in viewing time, Smart TVs… Read More » The post As Streaming Grows, Smart TV Viewing Surges appeared first on Marketing Charts .

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Are states testing enough? This coronavirus map will tell you how yours ranks

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As it stands now, there have been just over 8.9 million tests performed in the United States. That equates to just over 27,000 tests per million people. In other words, testing has a long way to go. Testing is key for getting the COVID-19 pandemic under control. Unfortunately, some states are testing more than others. But how does your state stack up? A new interactive tool by Peter Walker, head of growth at media analytics firm Public Relay , helps shed some light on that. Read Full Story

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Uber app will list job openings to help Uber drivers find other jobs during COVID-19

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The section will feature job openings at more than a dozen companies, including McDonald’s, Walgreens, and FedEx. With 41 states staying at home under government orders, the transportation industry has taken a huge hit—including ride-hailing app Uber’s legion of 3.9 million drivers, many of whom live paycheck to paycheck and have seen their sole source of income dwindle during the COVID-19 pandemic. Read Full Story

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Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

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30-second summary: Shining holiday lights on US consumer intentions for holiday shopping with age group profiles and more. The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K. Most excitement can be seen in households that fall between the income range of $40K to $100K. Where businesses can capture consumer attention during the holiday season 2020. Key elements to consider for your holiday ads and messaging. Top holiday gift choices and the sharp shifts in cross-border shopping for gadgets. “Winter is coming” and so is the rise in TV, internet, and online shopping trends. Dive in to discover these insights. Acing holiday shopping sales is no piece of cake. This week we help you dissect all the elements across holiday shopping, consumer intentions, marketing, advertising, sales, with a frosting of the feelings you can tap into for bigger slices of revenue. Holiday shopping to …

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Twitter Q1 2020 earnings: mDAU growth explodes thanks to ‘global conversation related to the COVID-19 pandemic’

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Twitter delivers its strongest ever year-over-year mDAU growth, but earning per share disappoints. Twitter has just announced its Q1 earnings for fiscal 2020. In the run-up to the results, there was much uncertainty around the social media company’s numbers considering last month Twitter withdrew its original Q1 2020 guidance due to the impact of COVID-19. In February, Twitter had originally said it expected Q1 total revenue to be between $825 million and $885 million, as well as its operating income to be between below a million dollars and up to $30 million. Read Full Story

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Five things we learned about Michelle Obama from her Netflix documentary ‘Becoming’

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One of them is that if you’re holding out hope for her to save 2020, it’s not going to happen. “Your life isn’t yours anymore,” says Michelle Obama at the outset of Becoming , the new documentary based on her 2018 memoir of the same name. She makes the poignantly self-aware comment as she examines what her life will be like after spending the past eight years under the scrutiny that comes with life as the First Lady of the United States. Read Full Story

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