Squarespace’s new feature could help more businesses survive the pandemic

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Squarespace is adding paywalls to its website builder, enabling businesses to monetize premium digital content. Squarespace has made a name for itself by letting people and small businesses easily build websites. Now, it’s adding a new option for website owners that limits who can visit parts of their site. The feature will let Squarespace users put content behind a paywall, so that only subscribers can access it—enabling businesses that have shifted online during the pandemic to find new ways to bring in revenue. Read Full Story

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4 in 10 People Say They See Too Much Branded Influencer Content on Social Media

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Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development? According to new data from Kantar, one-third of consumers like branded content less than ads, and even more agree to some extent that they see too much branded… Read More » The post 4 in 10 People Say They See Too Much Branded Influencer Content on Social Media appeared first on Marketing Charts .

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The Best Blogging Platforms (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do. But with so many options to choose from, picking the best blogging platform can feel overwhelming. So to help you out, I created a list of considerations to think about as you go through the process and reviewed the top five blogging platforms on the market today. By the end of this article, you’ll be well on your way to starting your own blog. The top 6 options for blogging platforms: Wix – Best drag-and-drop blogging platform WordPress.org – Best open-source blogging platform Squarespace …

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The 8 Best Content Marketing Companies of 2020

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Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough. The 8 Best Content Marketing Companies of 2020 What kind of content do your customers want from you? Is that the same kind of content that creates revenue for your business? Today we’ll take a look at the best content marketing companies in the industry. 1. NP Digital – Best for Immediate and Consistent Revenue Growth NP Digital is my content marketing company. Working with Mike Kamo, we created NP Digital to serve the millions of …

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How to Buy a Domain Name

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Buying a domain name is one of the first steps to launching a website. But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve never been through this process. Fortunately, domain registration isn’t that difficult—you just need to follow a few simple steps. Throughout my career, I’ve bought a lot of domains—too many to count. Some of those experiences were significantly better than others. This guide will explain my two favorite ways to buy a domain; one of those methods will even get you a free domain. I’ll also cover the differences between these options in greater detail and explain how to buy a premium domain. Let’s dive in. How to Buy a Domain Name With Bluehost Bluehost is …

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Free Video Editing Software For E-commerce Videos

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High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. If you’re not sure about product videos for e-commerce, or you don’t know where to invest your money, then free video editing software is a great place to start experimenting. Is Free Video Editing Software as Effective as Paid Tools? Paid doesn’t always mean better. Free video editing software has come a long way since its inception, and the …

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How to Create a Facebook Organic Sales Funnel

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Want to attract and convert more people without Facebook ads? Looking for tips to develop an organic Facebook funnel? In this article, you’ll learn how to model an effective sales funnel with organic Facebook content. #1: Leverage Existing Facebook Audience Engagement to Create Awareness With New Prospects Back in the good old days when organic […] The post How to Create a Facebook Organic Sales Funnel appeared first on Social Media Examiner | Social Media Marketing .

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Social Media Content Strategy: How to Respond to a Changing Marketplace

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Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […] The post Social Media Content Strategy: How to Respond to a Changing Marketplace appeared first on Social Media Marketing | Social Media Examiner .

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