How to Create Local Services Ads

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Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. How do you achieve this? By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand. What Are Local Services Ads? Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner. They’re pay-per-lead rather than pay-per-click , meaning you only pay if someone contacts you through the ad. Using these ads means you’re Google guaranteed ; if someone’s unhappy with your work, Google refunds the cost. Ads “rank” based on the number of positive reviews and customers served. Here’s an example. …

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Is Getting “Google Guaranteed” Worth It?

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Google has rolled out a new consumer protection feature called Google Guaranteed . Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been pre-screened. With an easily visible green Google Guaranteed Badge showing a checkmark, these ads may draw customers’ notice more than others will. And it’s not just because of the eye-catching badge—it’s the knowledge they’re able to choose a business already certified by Google . What should you know before applying? Let’s have a look at what Google Guaranteed is, who it benefits, and why you might want to consider it for your business. What Is Google Guaranteed? Google Guaranteed is a certification program created to increase customer confidence in local businesses. Customers …

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The five latest Google Ads features and how to make the most of them

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30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition. They are more popular for brand awareness and influence targets All conversions are not born equal. When it comes to acquisition channels, a purchase on your site from a new customer has more value than one from a returning one In these days and times it is easy to forget that most of the business still happens offline and that zoom calls and online shopping are not all there is to life. Yet offline conversions tracking are not always taken into account With Gallery Ads Google offers a new ad format integrated into the Search Network. As these ad formats are for mobile displays only, their dimensions enable advertisers …

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[New Feature] Google MyBusiness Product Suggested Categories

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Colan Nielsen spotted a new GMB product feature in the dashboard. Now you can categorize your products based on some suggested categories that Google pre-populates within the Products tab in your GMB. They seem pretty accurate but closely related to "things" not "services" This is not populating for all... The post [New Feature] Google MyBusiness Product Suggested Categories appeared first on Local University .

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How to Choose Google My Business Categories (With Cool Tools!)

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Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility. Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, …

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Secondary Hours in GMB For Some Categories

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Around May 18, Google My Business will release a new feature into GMB accounts that will allow business owners to add secondary hours to their listing. Preloading the information is available now in Beta via Google My Business agency partners, but if you wait until next week it should be... The post Secondary Hours in GMB For Some Categories appeared first on Local University .

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Top 10 Changes That Impacted Google My Business in 2020

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Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in 2020. In this post, I highlight the changes I think were most important in each month of this year, so far. For an exhaustive list of all the updates that have been made, check out this timeline . January: Google posts borked — hello, 2020! Foreshadowing things to come, GMB started off the year with a major issue in …

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What Are Google Ad Grants?

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Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? Google designed the grants program to help nonprofits flourish. The ads work just like regular PPC ads . Nonprofits use them to drive targeted traffic to their sites, just as any marketer or business owner would And whether you realize it …

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