[New Feature] Google MyBusiness Product Suggested Categories

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Colan Nielsen spotted a new GMB product feature in the dashboard. Now you can categorize your products based on some suggested categories that Google pre-populates within the Products tab in your GMB. They seem pretty accurate but closely related to "things" not "services" This is not populating for all... The post [New Feature] Google MyBusiness Product Suggested Categories appeared first on Local University .

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Secondary Hours in GMB For Some Categories

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Around May 18, Google My Business will release a new feature into GMB accounts that will allow business owners to add secondary hours to their listing. Preloading the information is available now in Beta via Google My Business agency partners, but if you wait until next week it should be... The post Secondary Hours in GMB For Some Categories appeared first on Local University .

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How to Choose Google My Business Categories (With Cool Tools!)

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Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility. Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, …

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Google My Business: FAQ for Multiple Businesses at the Same Address

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Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they can err on the side of too little detail, leading to confusion. Today, Iet's quickly tackle the commonest FAQs that local business owners and marketers raise related to this scenario, and if you have further questions, please ask in the comments! Q: I have more than one business at …

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4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

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Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not. …

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A Beginner’s Guide to Ranking in Google Maps

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Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on Google that has local intent, you often see something like this: Google Maps marketing utilizes a number of strategies and tactics to help your business become one of those three positions on local map packs. Why is …

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

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Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report . 1. 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Phil Rozek : Health and Wellness Services …

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Google Makes More Changes to Restaurant GMB Visibility for COVID-19

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We’ve seen a few changes from Google My Business on how restaurants are handled in Maps and some new features on their Business Listings as well. The “buttons” in the business listing are associated with the “Order Food with Google” feature, which means non-participating restaurants that get these buttons (google... The post Google Makes More Changes to Restaurant GMB Visibility for COVID-19 appeared first on Local University .

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How to Use Pinterest for E-commerce

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A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

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Position Zero Is Dead; Long Live Position Zero

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Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). On January 23, Google announced a significant change (which rolled out globally on January 22) ... "Declutters" sounds innocuous, but the impact to how we think about featured snippets and organic rankings is significant. So, let's dig deep into some examples and the implications for SEO. What does this mean for Moz? First, a product announcement. In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the …

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