New Biden campaign ad fights Trump BS fire with Trump BS fire

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In response to President Trump using Dr. Fauci’s words out of context, the Biden campaign did some selective quoting of Trump himself. One of the most common new hobbies over the past four years has been for critics of President Trump to retweet his old tweets that directly contradict something he’s said or done on any given day. There’s always a tweet, right? Last month, the Biden campaign used a 10-second clip of President Trump during a rally speech saying, “If I lose to him, I don’t know what I’m going to do. I will never speak to you again . . . . You’ll never see me again.” Read Full Story

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Assemble the shadow cabinet: How Joe Biden can beat Trump at his own reality TV game

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With a little bit of creativity, Biden can pioneer an entirely new kind of remote campaign—a savvy twist on microtargeting for the social media era. Maybe none of this matters. Maybe the presidential election will be solely determined by how Donald Trump handles the coronavirus, and the end result will be the same whether Joe Biden runs an effective, vigorous campaign or goes on vacation for the next six months. But if you’re a Democrat, hiding out in your basement doesn’t feel like a winning strategy. Biden’s home videos and avuncular podcast, “Here’s the Deal,” aren’t exactly catching fire. Meanwhile Trump is dominating the airwaves, using daily coronavirus briefings to broadcast political rallies from the White House lawn. Team Biden needs to amp up the X factor if it wants to recapture the public’s waning attention. Read Full Story

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Breaking down President Biden’s data-driven social media strategy

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Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was making an impact on YouTube and even on Twitch. And, of course, he won the election. But this wasn’t a social media campaign based on flair and instinct: it was tightly driven by social analytics. No-one can better explain how that worked in practice than Sarah Galvez, Director of Social Media and Audience Development at Biden for President. Sarah J. Galvez “I started out like many millennials as a consumer of the internet and social media,” Galvez told us. “I think I started my Twitter account in a computer lab while I was in high …

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“Will you shut up, man?”: Biden campaign sells T-shirt with the most memorable phrase of that insane presidential debate

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It could easily be one of the most memorable pieces of election memorabilia so far. Then again, with two more debates to get through, if last night is any indication, who knows what will happen—and what possible T-shirts they may spawn. Last night’s presidential debate was, well, a “shit show” as CNN’s Dana Bash succinctly called it . Another CNN host, Jake Tapper, was a little more reserved—but just barely—calling the Trump-Biden face-off “a hot mess, inside a dumpster fire, inside a train wreck.” Read Full Story

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Why Twitter finally decided to label Trump’s tweets as misinformation

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The social media company is finally responding to public outcry—but still won’t go so far as to delete one of Trump’s tweets. In a landmark action, Twitter has for the first time attached independent fact-checking information directly to two tweets from President Donald Trump. The president’s tweets make false claims alleging that wider use of mail-in ballots will result in an increase in voter fraud. Read Full Story

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This 10-second Trump clip is the best Biden ad of the 2020 Presidential campaign

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It only took a few hours before the Biden campaign turned a riff from a President Trump rally into a brilliant slogan. On Saturday evening, President Trump held a campaign rally in Fayetteville, North Carolina. He began his speech by praising recently deceased Justice Ruth Bader Ginsburg, then assuring his gathered supporters he would answer their chants to “Fill that seat.” Read Full Story

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Leaked audio: LinkedIn’s community standards apply to everyone—even Trump

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Donald Trump doesn’t use LinkedIn. But if he did, its general counsel told employees during a town hall, the platform wouldn’t let him incite violence. LinkedIn held a diversity roundtable videoconference meeting for all employees on Wednesday. During a Q&A portion, the conversation turned to President Donald Trump’s inflammatory tweets and Facebook posts. And Fast Company has received audio of LinkedIn senior VP and general counsel Blake Lawit on the panel suggesting that the company might hold the president to a tougher standard than Facebook, which is currently under fire for its unwillingness to moderate Trump’s posts . Read Full Story

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Can Biden do more than just undoing Trump’s anti-immigration legacy?

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A backlash from Trump—and a need for essential workers—may create the urgency for Biden to push for real immigration reform, not just administrative fixes. It’s now an image forever etched into the history of America: Donald Trump descending the gold escalator of his Fifth Avenue hotel to announce his candidacy for president. The words he delivered after would be just as long-lasting. “When Mexico sends its people, they’re not sending their best,” he famously spouted, not even two minutes into his 45-minute campaign launch speech . “They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.” It was evident from the very start that Donald Trump’s presidency was founded on anti-immigrant sentiment. Read Full Story

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