Why CEOS need to read poetry—yes, poetry—to lead in the post-COVID world

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Leaders will need to be resilient, open-minded, and creative. Poetry can show them the way. “I would like to beg you, dear Sir, as well as I can, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written in a very foreign language. Don’t search for the answers … Live the questions now.” – Rainer Maria Rilke Read Full Story

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

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Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere . That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions. The brain is designed to process information in specific ways, and it will react accordingly to certain triggers. If you can optimize your site to include those triggers, you can boost your sales. It’s not always as simple as using certain colors . Psychology, like people, is complicated. Despite the complexity of psychology, there are a few brain-based strategies you can use that will get results. How Psychology Impacts Sales Through Neuromarketing Based on studies of the brain, we know that beauty literally moves us to action . The …

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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

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Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content . Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new …

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These are the most gender-biased languages in the world (hint: English has a problem)

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The implications are profound: This may partially explain where some early stereotypes about gender and work come from. If you want to know why low percentages of women lead corporations and populate STEM fields, look no further than the words coming out of our mouths: A fascinating new study from Carnegie Mellon looks at the male-career bias in 25 languages across 39 countries, and finds that languages that heavily associate men with careers and women with family also have speakers who live out those biases. “If you speak a language that is really biased, then you are more likely to have a gender stereotype,” says the study’s lead author, cognitive scientist Molly Lewis, a special faculty member at Carnegie Mellon University. Read Full Story

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