Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to invest in ongoing content generation and promotion, extraordinary examples like these demonstrate the impact this kind of work has over the long-term. Content marketing + digital PR case study: ADT ADT is a household name with good domain authority, providing a great base to start from. We knew that …

The legendary producer has joined the Instagram Live DJ boom, but he’s taking it to new places, like with his Sunday gospel DJ brunches. Mannie Fresh is the hit man responsible for “Back that Azz Up”—one of the greatest anthems in hip-hop history—among other classics. He started out in New Orleans as a DJ, like his father , then established himself as a producer, rapper, and songwriter. He gained international fame in the 90s as part of the Cash Money Records roster with Juvenile, Birdman, Lil Wayne, and more. Read Full Story

Dorsey promised to be transparent about how the money is used. Billionaire Jack Dorsey says he’s moving a sizable chunk of his stake in Square “to fund global COVID-19 relief” as well as “[girls’] health and education, and UBI.” Read Full Story

Being irreplaceable sounds pretty sweet right now, but not if you’re looking to level up in your career or business. If you want a career book so compelling it could persuade you to run through a wall, look no further than Seth Godin’s 2010 page-turner, Linchpin . When he asks us if we’re indispensable, Godin invites us to think outside the box and become so necessary to our organization that our presence shifts power dynamics and bucks the system. Read Full Story

It may not be enough to save the world, but it’s a lot of money. We know that it takes Jeff Bezos only about a minute to add nearly $150,000 to his net worth, so it’s no surprise that he has a surplus of cash. Back in February, the Amazon founder and CEO announced that he’d set aside $10 billion (yes, with a B) to create the Bezos Earth Fund in an effort to combat climate change. Read Full Story

Venture capital firms now fund serial entrepreneurs at greater rates than novices. Are they right to do so? In February of 1999, Elon Musk received $22 million when Compaq acquired his first company. Certainly he could have taken his millions and retired, or cut back to volunteer work on weekday afternoons, but instead he went on to cofound X.com, which merged with PayPal and netted him $165 million when it was acquired three years later. Next up? He launched SpaceX and Tesla. Read Full Story

If you’re reading this it’s too late. First he welcomed us into his heart with the release of his So Far Gone mixtape in 2009; now, he’s welcomed us into his home. Read Full Story

A backlash from Trump—and a need for essential workers—may create the urgency for Biden to push for real immigration reform, not just administrative fixes. It’s now an image forever etched into the history of America: Donald Trump descending the gold escalator of his Fifth Avenue hotel to announce his candidacy for president. The words he delivered after would be just as long-lasting. “When Mexico sends its people, they’re not sending their best,” he famously spouted, not even two minutes into his 45-minute campaign launch speech . “They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.” It was evident from the very start that Donald Trump’s presidency was founded on anti-immigrant sentiment. Read Full Story

The founder of Aira offers his prescription for pulling through a potential coronavirus recession. The COVID-19 pandemic has quickly evolved into a global glue trap. It’s developed a quasi-monopoly on our attention, our freedom, and our money. Surviving as a startup is a roller coaster under normal circumstances, so in times like these, do they even have a fighting chance? Read Full Story

Bots are buying up coveted sneakers, toys, and electronics before customers can manage to click “purchase.” Then, resellers can jack up the price. Phil Nichols, 45, of the Dallas-Fort Worth area, has been very good this year. In a concession to the pandemic, he’s managed his information technology job for the Internal Revenue Service from home and forgone weekly game nights, as well as restaurant and movie outings. To break up the monotony and also distract from his chronic pain, the disabled veteran plays video games. “You get to get out of your bubble, so to speak, and see a whole new world,” he said. So, when Sony released the new PlayStation 5 game console in mid-November, he decided to reward himself with an early Christmas present. Read Full Story