NASA’s culture chief reveals how COVID-19 altered the agency

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Not only did NASA succeed in landing the ‘Perseverance’ rover on Mars, it did so while most of the agency was working from home. For Fast Company’ s The Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

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What does COVID-19 look like from space? We’re about to find out with the ultimate NASA dashboard

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A trio of the world’s most prominent space agencies think it’s high time we took an overview of the coronavirus pandemic. Obsessing over the nitty-gritty of daily infection rates and case counts is not a great way to measure the true scale of the damage being caused the coronavirus pandemic , so three of the world’s biggest space agencies think it’s time for an overview. Read Full Story

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4 experts reveal how COVID-19 has changed the advertising business

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Client relationships, production, and hiring may never be the same, according to top executives at McCann Worldgroup, BBDO New York, the Martin Agency, and Johannes Leonardo. For Fast Company’ s Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

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Agencies’ Planning Function Grows in Importance During Pandemic

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The majority of strategists agree (27%) or strongly agree (68%) that clients need strategists more in a time of uncertainty. The COVID-19 pandemic certainly qualifies as one of those times… Here’s what a global survey [subscription required] of agency strategists from WARC reveals about what the future holds for their function. Some 7 in 10… Read More » The post Agencies’ Planning Function Grows in Importance During Pandemic appeared first on Marketing Charts .

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Fifty years later, Apollo 13 shows how leaders can navigate crises like COVID-19

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Like Apollo 13, leaders might have only one shot at getting their strategy and execution right in the wake of a global pandemic. Apollo 13 launched on April 11, 1970, with the set mission to land on the moon, but an explosion on the spacecraft prompted NASA to abruptly cancel the lunar landing in favor of a far more critical objective: return three astronauts safely to Earth. Read Full Story

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7 tips for raising capital in the pandemic

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The CEO of Copado, a DevOps solution for Salesforce, survived colon cancer and the disruption of COVID-19 to fortify his company. Here’s how he did it. When my management team presented our 2020 plan to our board in late March, we were asked how much capital we needed to ensure our DevOps business survives COVID-19. At the time, we had no idea what was next but we had three choices: raise, hold, or run. Read Full Story

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