My performance review encouraged me to to be more transparent, so I’m writing this article

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This founder is putting board and employee feedback into practice. Like most founder-CEOs, I have done it all at my company. At Farmer’s Fridge, which sells fresh food via our vending machine-style refrigerators, I have also made meals, done deliveries, built and serviced Fridges, done sales and marketing, managed our chart of accounts, and obsessed about our customers. The truth is that I am simultaneously the most qualified person on earth for my role and would probably not get it today if I applied. Read Full Story

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The most important startup rule: Play the long game

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Slack CEO Stewart Butterfield and Pigeonly founder Frederick Hutson offer tips and strategies for sustained long-term growth. When my cofounder and I started Okta, we were focused on a particular type of customer: small-to-medium-size businesses investing in cloud technology. But over the years, we broadened our focus to include any organization looking to modernize—from government agencies and nonprofits to the world’s largest organizations. Many of these customers use our technology in ways we would have never imagined back in 2009. Read Full Story

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4 things you must do to achieve deep focus and get work done amid a digital deluge

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Deep work doesn’t have to mean that you disengage from what’s happening in the world. If anything, being rigorous with your focus will help you be more active and energized for activism, not less. I began rereading the paperbacks on my bookshelf in an attempt to incorporate any type of stimulation that doesn’t involve a screen. (I also took up cross-stitching.) As I cracked open Cal Newport’s Deep Work: Rules for Focused Success in a Distracted World for a second pass, I realized just how relevant this book is to me right now. Like most of the world, I am distracted. Between rapid COVID-19 developments, Black Lives Matter making us come to terms with our privilege, and a looming presidential election, it’s hard not to be. Read Full Story

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My startup made difficult layoffs. Here’s how I kept morale up and our culture intact

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The decision to cut staff to survive the first wave of the pandemic was the most difficult of my tenure—but it had to be done. As CEO and cofounder at a tech startup, I was confronted with how the pandemic would affect my own company and the people that make it work. And like so many other businesses, ours was not untouched. T he decision to lay off staff to survive the first wave of the pandemic was the most difficult of my tenure at StreamSets. It came just days after celebrating news of a hard-earned accolade—a prestigious best workplaces award. To win an award that celebrates our business for putting culture first and to closely follow that with a reduction in force was jarring, but in coming to terms with the sudden new reality, I realized that to preserve the trajectory of the business over a multiyear time horizon, …

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4 reasons why these underdog founders are the future of our economy

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A VC daughter of immigrants says she’s deliberately investing in diverse and intersectional entrepreneurs, who embody unique, winning qualities. I have spent the better part of my adult life seeking an avenue for impact . I h ave tried my hand at affecting social, economic, and humanitarian change through a number of different platforms — from journalism to diplomacy to big tech . This drive is deeply personal; galvanized by events that predate my own birth, propelled by the serendipity of my upbringing and the very real possibility of where I might have ended up if not for hard work and some luck. It is an unusual and nonlinear path to venture, but each foray has only strengthened my conviction not only in technology for impact, but also in the transformational — and too often overlooked — power of intersectional entrepreneurs. Read Full Story

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Government loves to regulate my restaurant. Where are lawmakers when I need them most?

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Coronavirus is devastating our industry and its workers, but local, state, and federal leaders have been nowhere to be found, writes Camilla Marcus, founder of NYC restaurant west-bourne. We have all had to make extraordinarily difficult decisions this week in the face of a pandemic affecting the health of millions and an uncertain response from federal, state, and local lawmakers. I own a restaurant in Manhattan’s SoHo neighborhood, and my fellow restaurateurs and I have never before faced such an intense pressure to figure out how to fulfill our purpose: to take care of our teams and nourish our communities while operating our businesses. All three goals have been at odds this week like never before. And government leaders to date have not helped us. In fact, things have been getting worse. Read Full Story

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It won’t take 257 years to reach intersectional gender equity if we do these 5 things

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Katica Roy, the founder of Pipeline Equity, says the events of 2020 will influence our trajectory toward intersectional gender equity, but we hold the power to determine the outcome. I published the first edition of my Gender Retrospective report last December on the cusp of what would become one of the most tumultuous, destabilizing years this generation has ever seen. Little did I know that the ten intersectional gender equity trends I had uncovered after weeks of assiduous research would take on entirely new dimensions in the wake of COVID-19. Read Full Story

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Female-founded companies will save our economy. Here’s why

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The founder of Pipeline Equity says it’s time for women to finally have the freedom to live the American dream by launching their companies with the requisite funding. The first wave of COVID-19 closures in March came just two months after I had moved my mum in to live with me and my family. She had been diagnosed with terminal cancer in December. Upon hearing the heartbreaking news, I decided to move her from California to Colorado, where she would spend her final months under my care and under my roof. This meant I had officially joined the ranks of the sandwich generation . Read Full Story

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This is a lonely time to be a leader. Here’s how I’m saving my business while I recover from COVID-19

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The founder of women’s collaboration space Luminary tells how in less than two weeks, the global pandemic forced her to temporarily close the doors and pivot the business all while she recovered from having COVID-19. A month ago, I was preparing for a speaking engagement with women entrepreneurs and small-business owners about career pivots and building a company. I left my two-decade career in banking to start Luminary , a company focused on advancing women in the workforce through community from our 15,000-square-foot space in New York City. Read Full Story

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Download the SEO's Local Search Cheat Sheet!

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Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts ...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough to get all the information needed in a single step. Maybe worse yet, giving the wrong advice to a client is embarrassing and undermines retention. Nobody’s perfect, and the best SEOs will drop a few balls here and there, but it helps build confidence …

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