MozCon Virtual 2020: Top Takeaways from Day One

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Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. Let’s get to it. Sarah Bird — Welcome & State of the Industry It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. Sarah also laid out her thoughts on major SEO trends for 2020. AAAAAND WE'RE OFF! #MozCon Virtual @Moz CEO, @SarahBird , discusses her take on the State of the Industry. 5 Timely Trends for 2020: 1. welcoming our robot overlords 2. entities 3. knowledge panel 4. localization of everything 5. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020 In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together. We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect. Expert Insights Create original research Write books Share novel ideas Take a stand Have a strong opinion Don’t shy away from controversy Inspire others Build a personal brand Have a social following Be cited by others Be influential This presentation was 163 slides of actionable insights. It’s definitely one that we’ll have to watch a few times over! #Mozcon thank goodness I can rewatch this content. @crestodina gave so much great knowledge. I'll have to watch again and again. #winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020 Shannon McGirk — Great Expectations: The …

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MozCon Virtual 2020: Top Takeaways from Day One

{ object.primary_image.title }}

Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. Let’s get to it. Sarah Bird — Welcome & State of the Industry It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. Sarah also laid out her thoughts on major SEO trends for 2020. AAAAAND WE'RE OFF! #MozCon Virtual …

More

MozCon Virtual 2020: Top Takeaways from Day One

{ object.primary_image.title }}

Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. Let’s get to it. Sarah Bird — Welcome & State of the Industry It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. Sarah also laid out her thoughts on major SEO trends for 2020. AAAAAND WE'RE OFF! #MozCon Virtual …

More

Behind the Scenes at MozCon Virtual

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Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic behind in front of the curtain. MozCon Virtual equipment list Before we get to the fun part (or maybe this is the fun part for you), …

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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Behind the Scenes at MozCon Virtual

{ object.primary_image.title }}

Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic behind in front of the curtain. MozCon Virtual equipment list Before we get to the fun part (or maybe this is the fun part for you), …

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The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

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The MozCon Virtual 2020 Final Agenda

{ object.primary_image.title }}

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

More

That's a Wrap: MozCon Virtual 2020 Day Two Recap

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Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning …

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Announcing: The MozCon Virtual 2021 Initial Agenda

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Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!) Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home. Not your typical marketing conference Get connected Meet fellow …

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

{ object.primary_image.title }}

Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning …

More

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